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About the Role

The VP, H&W Marketing Integration and Engagement will serve as a cross-channel domain expert, leading the integration and adoption of new marketing capabilities and MarTech. This leader will translate marketing needs into clear requirements, champion capabilities, streamline end-to-end processes, and accelerate adoption of new tools and features to improve engagement, performance, and speed to market. The role will also lead go-to-market marketing for new services and capabilities, and own the annual cardholder sweepstakes strategy and execution.

Responsibilities

Partner with Product and MarTech teams to implement or expand marketing capabilities across communication platforms.
Develop innovative ideas to test and own rollout planning, enablement, and adoption across Lifecycle teams and channel stakeholders.
Partner with digital teams to design and operationalize omni-channel personalization and content optimization.
Partner on measurement instrumentation and performance storytelling.
Develop and execute strategic marketing plans for complex initiatives with multiple stakeholders, dependencies, and timelines.
Ensure delivery against timelines, operational readiness, and measurable outcomes.
Lead campaigns across multiple channels, from strategy through launch and optimization.
Develop and execute offer programs such as sweepstakes or similar promotional constructs.
Ensure compliant execution and effective measurement of promotions and sweepstakes.
Lead and collaborate on building go-to-market and launch plans with Industry marketing leads.
Partner with Legal, Compliance, Performance Marketing, and other operational teams to ensure programs and campaigns follow all requirements, controls, documentation standards, and approvals.
Lead additional programs/projects as business needs require, with clear outcomes, timelines, and stakeholder alignment.

Requirements

Bachelor's degree OR in lieu of degree, a high school diploma and 12 years of experience in credit card, financial services or health and wellness marketing.
A minimum of 8 years of professional work experience in the Marketing field to include 3 years of campaign execution.
Ability to build channel roles, messaging frameworks, test-and-learn plans, and program calendars across verticals.
Understand data flows, platform capabilities/constraints, integration points, and how processes work end-to-end to improve execution.
Lead integration and adoption of marketing capabilities, including requirements definition and rollout planning.
3+ years of experience managing and coaching a team.
Drives adoption through training/playbooks, stakeholder engagement, and measurement of usage and impact.
Defines KPIs, reads performance, identifies insights, and iterates.
Influences without authority, aligns cross-vertical priorities, and communicates clearly with both marketers and technical teams.
Planning, documentation, requirements definition, risk management, and ability to scale repeatable programs.
Comfortable shaping strategy while also driving details to completion.
Can synthesize complex work into crisp updates, decisions, and tradeoffs for senior leadership.
Ability and flexibility to travel for business as required.
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
Will not sponsor individuals for employment visas, now or in the future, for this job opening.

Skills

Integrated marketing strategy
Technical fluency
MarTech, platform, and capability adoption
People Management
Change leadership & enablement
Analytics and optimization mindset
Strong stakeholder leadership
Operational rigor
Creative + execution balance
Executive communication & prioritization
Exceptional leadership, communication, and stakeholder management skills
Ability to analyze data, identify key trends and opportunities and develop improvement opportunities
Self-motivated, creative, strong initiative, and flexible
Strong process and project management skills with successful experience influencing and leading cross-functional teams
Able to work in a fast-paced environment and manage multiple projects
Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally
Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables
Positive, high-energy attitude with passion for marketing

Location

Hybrid

Work Type

Full-time

Experience Level

VP
8 years of professional work experience in Marketing
3 years of campaign execution
3 years of people management

Education Level

Bachelor's degree
High school diploma or equivalent

Salary/Compensations

110,000.00 - 185,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Flexibility to work from home near one of our Hubs or come into one of our offices.

About the Company

Synchrony is committed to fostering an inclusive culture where individual skills, experience, and voice are valued.
We are building a future where everyone can belong, connect, and turn ideals into action.
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.