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About the Role
The VP, H&W Marketing Integration and Engagement will serve as a cross-channel domain expert, leading the integration and adoption of new marketing capabilities and MarTech. This leader will translate marketing needs into clear requirements, champion capabilities, streamline end-to-end processes, and accelerate adoption of new tools and features to improve engagement, performance, and speed to market. The role will also lead go-to-market marketing for new services and capabilities, and own the annual cardholder sweepstakes strategy and execution.
Responsibilities
- Partner with Product and MarTech teams to implement or expand marketing capabilities across communication platforms.
- Develop innovative ideas to test and own rollout planning, enablement, and adoption across Lifecycle teams and channel stakeholders.
- Partner with digital teams to design and operationalize omni-channel personalization and content optimization.
- Partner on measurement instrumentation and performance storytelling.
- Develop and execute strategic marketing plans for complex initiatives with multiple stakeholders, dependencies, and timelines.
- Ensure delivery against timelines, operational readiness, and measurable outcomes.
- Lead campaigns across multiple channels, from strategy through launch and optimization.
- Develop and execute offer programs such as sweepstakes or similar promotional constructs.
- Ensure compliant execution and effective measurement of promotions and sweepstakes.
- Lead and collaborate on building go-to-market and launch plans with Industry marketing leads.
- Partner with Legal, Compliance, Performance Marketing, and other operational teams to ensure programs and campaigns follow all requirements, controls, documentation standards, and approvals.
- Lead additional programs/projects as business needs require, with clear outcomes, timelines, and stakeholder alignment.
Requirements
- Bachelor's degree OR in lieu of degree, a high school diploma and 12 years of experience in credit card, financial services or health and wellness marketing.
- A minimum of 8 years of professional work experience in the Marketing field to include 3 years of campaign execution.
- Ability to build channel roles, messaging frameworks, test-and-learn plans, and program calendars across verticals.
- Understand data flows, platform capabilities/constraints, integration points, and how processes work end-to-end to improve execution.
- Lead integration and adoption of marketing capabilities, including requirements definition and rollout planning.
- 3+ years of experience managing and coaching a team.
- Drives adoption through training/playbooks, stakeholder engagement, and measurement of usage and impact.
- Defines KPIs, reads performance, identifies insights, and iterates.
- Influences without authority, aligns cross-vertical priorities, and communicates clearly with both marketers and technical teams.
- Planning, documentation, requirements definition, risk management, and ability to scale repeatable programs.
- Comfortable shaping strategy while also driving details to completion.
- Can synthesize complex work into crisp updates, decisions, and tradeoffs for senior leadership.
- Ability and flexibility to travel for business as required.
- You must be 18 years or older.
- You must have a high school diploma or equivalent.
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- Legal authorization to work in the U.S. is required.
- Will not sponsor individuals for employment visas, now or in the future, for this job opening.
Skills
- Integrated marketing strategy
- Technical fluency
- MarTech, platform, and capability adoption
- People Management
- Change leadership & enablement
- Analytics and optimization mindset
- Strong stakeholder leadership
- Operational rigor
- Creative + execution balance
- Executive communication & prioritization
- Exceptional leadership, communication, and stakeholder management skills
- Ability to analyze data, identify key trends and opportunities and develop improvement opportunities
- Self-motivated, creative, strong initiative, and flexible
- Strong process and project management skills with successful experience influencing and leading cross-functional teams
- Able to work in a fast-paced environment and manage multiple projects
- Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally
- Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables
- Positive, high-energy attitude with passion for marketing
Location
- Hybrid
Work Type
- Full-time
Experience Level
- VP
- 8 years of professional work experience in Marketing
- 3 years of campaign execution
- 3 years of people management
Education Level
- Bachelor's degree
- High school diploma or equivalent
Salary/Compensations
- 110,000.00 - 185,000.00 USD Annual
- Eligible for an annual bonus based on individual and company performance.
Benefits
- Flexibility to work from home near one of our Hubs or come into one of our offices.
About the Company
- Synchrony is committed to fostering an inclusive culture where individual skills, experience, and voice are valued.
- We are building a future where everyone can belong, connect, and turn ideals into action.
- More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
- All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.