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About the Role

Grow Therapy is seeking a Sr. Growth Manager, Strategic Partnerships to build and scale the conversion journey across strategic partner categories, including employer/EAP and primary care (PCP). This role owns demand generation and qualified lead conversion end-to-end, managing paid channels, optimizing the conversion funnel, and identifying new growth channels to achieve scale and efficiency goals while building brand recognition.

Responsibilities

Build the roadmap for generating qualified leads across strategic partner categories.
Manage paid channels end to end, including planning, execution, budget pacing, and optimization.
Own the conversion funnel from first touch to qualified lead, driving continuous improvement.
Identify, test, and scale new growth channels to expand reach and improve efficiency.
Create and manage learning agendas and experiment frameworks to validate performance.
Build and own growth measurement and data for strategic goal-setting, including funnel analytics, CAC, lead quality, and attribution mapping.
Collaborate with Partnerships and Sales to align on target audiences, prioritization, lead quality, and optimizations.
Evaluate channel-level and funnel-level insights to guide optimization, investment decisions, and resource allocation.
Develop scalable systems, documentation, and workflows to support transparency, efficiency, and improved results.
Stay current with growth trends, channel shifts, and platform capabilities to identify new opportunities.

Requirements

7+ years of experience in growth marketing, demand gen, or performance marketing, ideally within a consumer marketplace.
Account-based experience is a plus.
Proven track record of building and scaling lead-generation funnels that drive measurable business outcomes.
Demonstrated expertise managing paid channels and optimizing multi-stage conversion funnels against scale and efficiency goals.
Experience identifying and building new growth channels from the ground up.
Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
Experience partnering closely with partnerships, sales, product, and data teams to ship against shared goals.
A genuine obsession with the customer and a habit of grounding every decision in customer behavior and needs.
A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.
A relentless focus on measurable impact and driving real, measurable business growth.

Location

New York, NY

Work Type

Hybrid
Full Time

Experience Level

7+ years

Salary/Compensations

$161,000–$197,000 USD Annually

Benefits

Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
Financial Wellness: 401(k) program and equity opportunities.
Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals.
Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
Wellness & Development: Annual stipends for personal & professional growth.
Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care, and memberships to leading wellness apps.
Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

About the Company

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
We’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Equal Opportunity

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.