Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Universal Ads is seeking an experienced commercial leader to build and lead efforts across the Mobile & Tech customer segment. This business-building leadership role is responsible for the segment’s strategy, revenue performance, team development, and long-term growth. The Executive Director will lead and develop the team while personally opening and advancing select strategic accounts, shaping the product and customer experience, and creating the foundation for a team that will grow alongside the segment.

Responsibilities

Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities.
Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.

Requirements

8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion.
Experience personally developing and closing strategic new business while also enabling a broader sales team.
Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem.
Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior.
Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes.
Strong executive communication, storytelling, team leadership, and cross-functional influence.
Experience operating in a high-growth, early-stage, or build-oriented environment preferred.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.

Skills

Advertising
Client Relations
Customer Acquisition
Mobile Application Marketing

Location

Illinois
California

Work Type

Full-time

Experience Level

10 Years +

Education Level

Bachelor's Degree

Salary/Compensations

$236,038.07 - $354,057.10
$206,533.31 - $368,809.48
$177,028.55 USD - $327,830.65

Benefits

Best-in-class Benefits
Commission
Bonus
Total Rewards

About the Company

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale.
Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying.
It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Equal Opportunity

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Comcast will consider for employment applicants with arrest and conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes.
Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.