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About the Role
As Senior Editor, Thought Leadership, you will be a hands-on editorial force shaping ideas, angles, and quality for ServiceNow's proprietary thought leadership hub, Workflow. You will write, pitch, edit, and produce original thought leadership content reflecting key conversations in enterprise technology and AI, while also defining and maintaining editorial infrastructure.
Responsibilities
- Shape content pillars and storylines for thought leadership, ensuring themes are tightly connected to ServiceNow's value proposition and business priorities.
- Partner with integrated marketing leads to ensure the editorial strategy flexes across buying groups and audiences.
- Bring an outside-in perspective to content planning: translate news, trends, and cultural shifts into differentiated editorial ideas.
- Uncover the story beneath the story by asking questions that surface unexpected insights, tensions, and perspectives.
- Define and maintain the editorial calendar for Workflow, ensuring the right mix of cadence, format, and topic.
- Uphold quality standards and editorial rigor across all content.
- Develop and pitch compelling story ideas grounded in original research, customer insights, SME perspectives, and market signals.
- Conduct interviews, write, and edit long-form articles, executive bylines, human interest pieces, and SEO content.
- Brief and prep executives and SME contributors for content participation.
- Assess content performance and translate data into actionable editorial recommendations.
Requirements
- Exceptional writing, editing, and story development skills; able to work across formats and adapt voice to different audiences and contexts.
- Connects individual stories to broader content strategy and business objectives; thinks in themes and narratives.
- Solid grasp of enterprise technology, AI, and the evolving SaaS landscape; comfortable translating complex topics into clear, compelling content.
- Proactively generates strong story ideas and brings them to the table with clear editorial rationale.
- Knows how to work with stakeholders, executives, and cross-functional partners without losing editorial independence.
- Voracious consumer of AI news, research, and emerging trends; always reading, always connecting dots, and constantly bringing fresh intelligence into the editorial process.
- 10–12 years of experience in editorial, journalism, content strategy, or thought leadership — ideally within technology, media, or a related industry.
- A strong portfolio of written work demonstrating range: long-form reporting, executive voice content, and human interest pieces.
- Experience managing editorial calendars and working within structured content workflows.
- Demonstrated ability to pitch original ideas and see them through to publication.
- Comfort operating as both a strategic contributor and a hands-on executor.
- Experience working with cross-functional partners including marketing, design, research, and executive leadership.
- Bachelor's degree in journalism, communications, marketing, or a related field.
Skills
- Editorial Craft
- Strategic Thinking
- Tech & AI Fluency
- Pitching & Ideation
- Collaborative Instinct
- Perpetual Curiosity
Location
- AMS - North America and Canada
Work Type
- Flexible
- Remote
Experience Level
- 10-12 years of experience
Education Level
- Bachelor's degree in journalism, communications, marketing, or a related field
Salary/Compensations
- $148,400 - $259,700
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans
- Flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan
- Family leave programs
About the Company
- ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.