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About the Role

Influential is seeking an experienced Associate Director, Creator Management to lead the east coast campaign management team and execute influencer marketing campaigns for Fortune 500 clients. This role involves building relationships with the influencer community and driving campaign success across all social platforms.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns

Requirements

• 7+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts
• Direct experience with on-site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor’s degree or equivalent experience

Skills

• Influencer marketing
• Campaign strategy and execution
• Creator strategy
• Audience reporting
• Research tools
• Writing and presentation skills
• Negotiation
• Contracting
• Content management
• Brand measurement tools
• Organizational skills
• Multitasking
• Attention to detail
• Collaboration
• Social media platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)

Experience Level

• 7+ years of experience

Education Level

• Bachelor’s degree or equivalent experience

Salary/Compensations

• USD $100,000.00 - USD $120,000.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• Recognized as Social Media/Influencer Agency of the Year
• Annual partner for Forbes Top Creators List
• Sits at the center of culture and the creator economy
• Platform Captiv8 is the industry’s #1 ranked influencer marketing platform
• Combines deep API integrations, advanced AI, and machine learning with human expertise
• Connects brands with a network of more than 15 million creators worldwide
• Powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more
• Partners with Fortune 500 companies and global organizations
• Delivers impact across retail foot traffic, in-store sales, online conversions, and TV tune-in
• Fast-moving, high-performance team solving complex problems and shaping the future of marketing
• Build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators

Equal Opportunity

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.