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About the Role

The Creative Team is hiring an Intermediate Copywriter to support creative services. This role involves conceptualizing and executing insightful ideas, advertising, communications, and written content for digital, social, and integrated brand campaigns.

Responsibilities

• Conceptualize and craft strategic creative campaigns, advertising headlines, marketing messages, brand tone of voice, social and digital content, emails, website content, landing pages, OOH, and video scripts.
• Collaborate with Art Directors & Designers to execute campaigns and digital solutions.
• Craft concept statements, insights, presentation flows, and storytelling.
• Provide direction and contribute on set during photography & video shoots.
• Share best practices and build strong relationships with marketing and other communication groups across RBC.

Requirements

• 4+ years of experience in copywriting at a creative agency.
• A portfolio demonstrating writing skills and conceptual thinking.
• Experience with both pre-production and post-production processes.
• Ability to write for multiple audiences and clients.
• Ability to think big picture strategy, ideate on ‘the big idea’, and create quality work that answers the brief.
• Ability to multitask and adapt in a fast-paced environment.
• Strong communication and presentation skills are essential to articulate ideas, solutions, and recommendations.
• Ability to work in a collaborative, supportive manner with cross-functional teams.
• Experience working in a start-up environment.
• Experience working on brands in heavily regulated industries (finance, pharma, healthcare).

Skills

• Brand Marketing
• Communication
• Content Evaluation
• Content Marketing
• Copywriting
• Creativity
• Graphic Design
• Multi-Level Communication
• Proofreading
• Written Communication

Location

• 20 KING ST W:TORONTO
• Toronto
• Canada

Work Type

• Full time
• Salaried

Experience Level

• Intermediate

Benefits

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

About the Company

• At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
• Expand your limits and create a new future together at RBC.
• Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Equal Opportunity

• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.