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About the Role

The Director of Luxury Leisure Sales will lead strategic sales efforts to drive luxury leisure revenue for the upcoming Viceroy Park Avenue in New York City. This role focuses on cultivating high-value partnerships, managing relationships with luxury travel advisors and influencers, and positioning the property as a premier destination for affluent travelers.

Responsibilities

• Develop and execute strategic sales plans to increase luxury leisure revenue and market share.
• Cultivate and maintain relationships with luxury travel advisors, consortia partners, family offices, and concierge companies.
• Identify, solicit, and secure new luxury leisure business opportunities through direct outreach and networking.
• Conduct sales calls, presentations, and client meetings to promote luxury accommodations and experiences.
• Develop strategies to increase suite and premium room category production.
• Represent the hotel at industry conferences, trade shows, and networking events.
• Develop business from key feeder markets through targeted sales activities.
• Analyze the New York City luxury hospitality market and competitor trends to maximize opportunities.
• Collaborate with Revenue Management to optimize pricing, occupancy, and ADR.
• Partner with Operations and Guest Experience teams to ensure seamless delivery of VIP services.
• Manage luxury leisure bookings from prospecting through post-stay follow-up.
• Develop strategic partnerships with luxury brands and lifestyle organizations.
• Travel to domestic and international feeder markets for sales calls and industry events.

Requirements

• Proven success in luxury leisure sales within a luxury hotel, travel, or lifestyle environment.
• Established relationships with luxury travel advisors, consortia partners, and travel management companies.
• Demonstrated ability to generate significant luxury leisure revenue and exceed sales goals.
• Strong understanding of luxury consumer behavior and the New York City luxury hospitality market.
• Polished and professional presentation skills.
• High-touch customer service philosophy.
• Technologically savvy with proficiency in Microsoft Office Suite, CRM platforms, and hotel sales systems.
• Ability to maintain a flexible schedule including evenings, weekends, and travel.
• Previous luxury hotel sales experience in New York City or a comparable gateway market is strongly preferred.

Skills

• Strategic sales planning
• Relationship management
• Luxury market analysis
• Negotiation and closing
• Account management
• Business development
• Public speaking and presentation
• Problem-solving
• Analytical skills

Location

• New York City, NY

Work Type

• Full-time

About the Company

• Viceroy Hotels & Resorts is a leader in modern luxury hospitality, focused on creating unique, immersive experiences.
• The brand operates a portfolio of hotels and resorts in diverse global locations.
• Viceroy Park Avenue is a new luxury property opening in Manhattan's NoMad neighborhood in December 2026.