Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes’ external communications at the segment level. You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging. You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes’ leadership in energy technology and industrial innovation.

Responsibilities

Drafting and editing diverse communication materials, including press releases, external messaging, and media briefs in accordance with AP Style
Ensuring all content aligns with brand guidelines, enterprise narrative, and strategic objectives
Owning KPI measurement and analyzing data (reach, SOV, campaign metrics) to drive insights and inform decisions
Providing administrative support to the PR & Media Relations function, including budget tracking, subscription management, and coverage reporting
Developing and implementing strategic communication plans, including pitching stories to global and trade media
Serving as a primary point of contact for media inquiries and coordinating accurate, consistent responses
Supporting the organization in managing reputation during sensitive issues or crises
Collaborating with leadership to align media efforts with corporate goals, including managing media lists and monitoring coverage
Preparing media briefings for interviews and leadership engagements
Building and nurturing relationships with journalists, reporters, and media influencers
Drafting and editing high‑quality communication materials across multiple formats
Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style
Supporting integrated communication planning across campaigns, announcements, and corporate initiatives
Pitching stories to global and trade media to secure meaningful coverage
Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses
Building and maintaining strong relationships with journalists, reporters, and industry influencers
Preparing media briefings, talking points, and interview materials
Owning KPI tracking and analyzing PR performance metrics to generate actionable insights
Monitoring media coverage and maintaining accurate reporting dashboards
Using data to inform strategy, optimize messaging, and strengthen media engagement
Supporting the organization in managing reputation during sensitive issues or crises
Maintaining a calm, professional approach when navigating high‑pressure situations
Aligning crisis responses with legal, compliance, and enterprise communications teams
Collaborating with segment leadership to align PR efforts with business goals
Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution
Facilitating approvals and stakeholder engagement across functions

Requirements

Hold a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
Have 6–8 years of experience in media relations, PR, or corporate communications
Have demonstrate strong writing, editing, and storytelling skills with mastery of AP Style
Bring proven experience in proactive pitching and crisis management
Have been able to manage multiple projects under pressure while meeting deadlines
Have demonstrate strong analytical skills and the ability to interpret data to inform decisions
Have provide strategic PR counsel and effectively manage client needs and challenges
Have foster positive stakeholder relationships and facilitate cross‑functional collaboration
Have to maintain a calm, professional approach to conflict and crisis communications
Have to be familiar with AI‑assisted tools for content drafting, compliance checks, and workflow efficiency

Skills

PR strategy and execution
Media relations and storytelling
Crisis and issues management
Strong writing and editorial excellence (AP Style)
Stakeholder influence across matrixed environments
Analytical and data‑driven decision‑making
Ability to balance governance with hands‑on execution
Strong problem‑solving and prioritization skills
Continuous improvement mindset
Commitment to leveraging digital and AI tools in daily work

Location

worldwide

Work Type

flexible working patterns

Experience Level

6-8 years

Education Level

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field

Benefits

Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits

About the Company

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide.
With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Visit at www.bakerhughes.com