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About the Role

The VP, Strategy will serve as an autonomous, client-facing strategic lead, focusing on complex B2B and financial services audiences. This role is responsible for leading day-to-day strategy on high-priority campaigns, translating business understanding into strategic narratives, and partnering with cross-functional teams to ensure strategic quality and consistency.

Responsibilities

• Serve as the primary day-to-day strategic point of contact for several lines of business.
• Lead client engagements independently, guiding strategic discussions and translating client needs into strategic direction.
• Build trusted relationships with client stakeholders and internal agency partners.
• Maintain a strong understanding of the client’s businesses, audiences, competitive landscape, and business priorities.
• Lead strategy development for campaigns across assigned lines of business.
• Develop strategic narratives, communications frameworks, audience inputs, media briefs, and strategic recommendations.
• Ensure campaign strategy is grounded in insight.
• Partner with Planning and Activation teams to ensure tactical recommendations align with strategic direction.
• Review and elevate strategic deliverables before client sharing.
• Drive LOB-specific thought leadership and trend POVs.
• Translate marketplace shifts and audience behaviors into actionable implications.
• Bring a distinctive point of view that provides value beyond campaign deliverables.
• Contribute to broader account-level thought leadership and proactive growth opportunities.
• Design and lead strategic workshops, briefing sessions, and client working sessions.
• Facilitate cross-functional collaboration across Strategy, Planning, Activation, Analytics, and Creative.
• Help teams move from brief to insight to communications framework to actionable media strategy.
• Represent the strategy discipline in key client and internal forums.
• Provide day-to-day strategic direction to Associate Director-level strategy talent.
• Review, sharpen, and elevate junior team output.
• Act as a development partner for junior talent, helping build strategic judgment and client-readiness.
• Help establish standards for strategic quality, rigor, and consistency across the strategy team.
• Support cross-LOB initiatives, identifying patterns and opportunities.
• Contribute to QBRs, executive presentations, and strategic growth initiatives.
• Help surface organic growth opportunities by identifying where dentsu can provide added strategic value.
• Partner with account leadership to ensure strategic work is appropriately prioritized.
• Help maintain momentum across active strategic workstreams.
• Proactively flag capacity concerns, prioritization conflicts, or scope pressures.
• Partner with internal teams to create clarity around roles, responsibilities, timelines, and expected outputs.

Requirements

• 12+ years of experience in media strategy, communications strategy, brand strategy, integrated planning, or a related strategic discipline.
• Strong experience working on complex, multi-stakeholder accounts; financial services, B2B, enterprise, or highly regulated category experience strongly preferred.
• Proven ability to independently lead client-facing strategic workstreams and senior-level client conversations.
• Experience developing campaign strategies, communications frameworks, audience strategies, media briefs, thought leadership, and executive-ready strategic narratives.
• Demonstrated ability to translate audience, competitive, cultural, category, and business inputs into clear strategic recommendations.
• Strong strategic thinking and ability to create clarity from ambiguity.
• Excellent storytelling, writing, presentation, and executive communication skills.
• Deep understanding of media strategy and how strategic direction translates into channel planning, activation, measurement, and optimization.
• Strong client relationship skills, with the ability to build trust and credibility across senior stakeholders.
• Ability to lead workshops, facilitate cross-functional discussions, and guide teams toward aligned recommendations.
• Strong understanding of research, audience insight, competitive intelligence, and strategic planning tools.
• Ability to balance strategic ambition with practical delivery realities, including scope, timing, staffing, and client priorities.
• Collaborative leadership style with the ability to mentor, coach, and elevate junior talent.
• Bachelor’s degree required.
• Advanced degree or equivalent experience in marketing, communications, business, strategy, or related field preferred.

Skills

• Strategic thinking
• Clarity from ambiguity
• Storytelling
• Writing
• Presentation
• Executive communication
• Media strategy
• Client relationship management
• Workshop facilitation
• Cross-functional discussion facilitation
• Research
• Audience insight
• Competitive intelligence
• Strategic planning tools
• Mentoring
• Coaching

Location

• New York

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• 12+ years of experience
• Senior strategist

Education Level

• Bachelor’s degree required
• Advanced degree or equivalent experience preferred

Salary/Compensations

• $164,450 - $220,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• We are dentsu— helping brands predict and plan for disruptive future opportunities and create new paths to growth. We connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.