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About the Role

Improve the inbound sales team's conversion rate through coaching, accountability, and performance management. This role begins as a 90-day performance engagement with the potential for a long-term leadership position based on demonstrated results.

Responsibilities

• Own the daily performance of the inbound sales team.
• Coach sales consultants through structured one-on-one coaching.
• Reinforce and expand on concepts taught during weekly sales workshops.
• Review recorded sales conversations and AI-generated coaching insights.
• Conduct role-play sessions using real customer scenarios.
• Inspect execution to ensure coaching becomes a daily habit.
• Hold salespeople accountable for consistently executing the sales methodology.
• Improve discovery, qualification, objection handling, follow-up, and closing.
• Accelerate new hire development.
• Reduce sales-created operational issues through better qualification and documentation.
• Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
• Identify opportunities to improve both individual performance and the overall sales process.

Requirements

• Successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.
• Experience improving conversion rates through coaching and accountability.
• Experience reviewing recorded sales calls and identifying coaching opportunities.
• Experience conducting one-on-one coaching and structured role-playing.
• Experience reinforcing training through consistent follow-up.
• Experience using CRM data, call recordings, and performance metrics to prioritize coaching.
• Experience helping salespeople consistently execute a defined sales process.
• Experience working in an environment where inbound customer conversations, rather than outbound prospecting, drive revenue.
• Ability to quickly learn the business, earn the team's trust, and measurably improve performance.
• Comfortable having difficult conversations and coaching through resistance.
• Belief that great coaching includes reinforcement, inspection, accountability, and follow-through.
• Ability to earn the respect of talented salespeople while challenging them to continually improve.
• Thrives in organizations that are constantly learning, testing, and improving.

Skills

• Coaching
• Performance Management
• Sales Methodology
• AI Insights
• Call Reviews
• Role-playing
• Accountability
• Sales Process Improvement
• CRM Data Analysis
• Performance Metrics Analysis

Location

• Remote

Work Type

• Contract
• Long-term role

Experience Level

• Leadership experience demonstrated through results

About the Company

• TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states for over 26 years.
• Focuses on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships.
• Continuously improves sales, coaching, operations, and service by embracing AI, testing new ideas, and holding themselves accountable.
• Values curiosity and a commitment to getting better every week.
• Through the TurfRescue initiative, makes regular donations to animal shelters and rescues.
• Operates with a strong foundation including AI-assisted call analysis, weekly coaching reports, CRM dashboards, sales scorecards, standard operating procedures, structured onboarding, weekly sales workshops, and KPI reporting.
• Constantly refining sales through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.