Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Sr. Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption. This role involves leading market strategy, messaging, campaigns, and sales enablement, translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.

Responsibilities

• Inform LTG market strategy by synthesizing market research, VOC, and commercial insights into clear recommendations that shape product roadmaps and GTM priorities.
• Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans.
• Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy.
• Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption.
• Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer-centric value propositions.
• Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities, ensuring consistency with room for localization.
• Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories.
• Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership.
• Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels.
• Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention.
• Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics.
• Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data.
• Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays.
• Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation.
• Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral.
• Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios.
• Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans.
• Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing.
• Amplify thought leadership through data-driven content that advances category understanding and platform credibility.
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree in Biology/Chemistry/Engineering (MBA preferred).
• 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics.
• 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows.
• Proven record shaping product and GTM strategy.
• Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law.
• Must be able to travel 20% for office visits, trade shows, and customer visits.

Skills

• Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics).
• Excellent technical writing, communication, and cross-functional leadership.
• Adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes.
• Collaborative team player with a track record of engaging cross-functional stakeholders.

Location

• Austin, TX

Work Type

• Hybrid

Experience Level

• 10+ years

Education Level

• Bachelor's Degree
• MBA preferred

Benefits

• Competitive rewards package focused on your overall well-being.
• Comprehensive plan of health benefits.
• Retirement and financial wellbeing programs.
• Time off programs.
• Wellbeing support and perks.
• Potential eligibility for an annual incentive program.

About the Company

• Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide.
• For more than 50 years, Diasorin has combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.
• Diasorin continuously invests in research, technology, and people.
• Guided by values of operational excellence, customer focus, and teamwork, Diasorin empowers teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.
• Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers.
• Diasorin believes diverse perspectives strengthen innovation and help deliver meaningful impact for patients and customers worldwide.

Equal Opportunity

• Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.
• Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process.