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About the Role

Terminal is seeking a Founding Product Marketing Lead to establish and lead the company's marketing function. This senior role is ideal for an accomplished marketer who wants to build marketing from the ground up, leveraging AI agents for specialized tasks and directly impacting the company's trajectory. The role involves marketing a technical data and API platform to a sophisticated audience, requiring a blend of strategic thinking and hands-on execution. Reporting to the COO, this position offers a clear path to scale the marketing function.

Responsibilities

Own and evolve Terminal's positioning and narrative in the market.
Evolve Terminal's positioning, messaging, and category narrative.
Build a repeatable pipeline of customer and partner case studies.
Carry and sharpen the narrative across conferences, events, and customer engagements.
Own the surfaces where the narrative lives: website, LinkedIn, industry outlets, and a thought-leadership blog.
Write and publish persuasive, high-conversion thought-leadership.
Create core sales collateral: decks, one-pagers, and standard narratives.
Build success stories, customer testimonials, and ROI models.
Partner with the sales team to unblock pipeline and conversion.
Design and run an AI-first marketing engine, orchestrating specialized AI agents.
Stand up the operating rhythm, tooling, and systems for the marketing engine.
Own Terminal's event presence: industry conferences and Terminal-hosted events.

Requirements

10+ years in marketing, including VP or leadership roles.
Deep experience B2B marketing technical products (ideally data, API, or developer-first) to technical and business audiences.
Operated across the full marketing stack (positioning, content, demand generation, brand, enablement, events).
Proven track record of category-defining positioning and persuasive thought-leadership.
Equally strong as a strategist and an operator.
Fluent with AI and energized by it as a force multiplier.
Wants a founding, 0→1 mandate with direct ownership and company-level impact.
Done with big-org layers and stakeholder management.
Prior experience in Telematics, fleet/logistics, or selling into insurance domain (nice to have).
Intro call with the COO (30 min).
Product Marketing deep-dive (60 min).
Work product + presentation (prep + 60 min live).
Onsite culture loop + final (180 min).

Skills

B2B marketing
Technical product marketing
Data products
API products
Developer-first products
Category-defining positioning
Thought-leadership
AI orchestration
Content marketing
Demand generation
Brand management
Sales enablement
Event marketing
Strategic thinking
Hands-on execution

Location

Toronto, Canada
GTA, Canada

Work Type

In-person (4 days/week)
Occasional travel

Experience Level

Senior
VP or leadership roles
10+ years

Salary/Compensations

$180,000-$220,000 base
Meaningful equity

Benefits

Strong compensation and equity
New MacBook and equipment
Top-tier health and dental
Flexible health spending account
Personal spending account for learning, fitness, and wellness
Four weeks paid time off plus statutory holidays
In-person culture in a downtown Toronto office

About the Company

Terminal builds telematics data infrastructure for the commercial fleet industry.
Commercial auto insurers and fleet software companies depend on our platform.
Raised Series A led by Battery Ventures.
Backed by Y Combinator, Golden Ventures, Penske Transportation Solutions, and Intact Private Capital.
Processes many terabytes of vehicle data every day.
Works together in person in Toronto, combining early-stage speed with late-stage maturity.