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About the Role

Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives, including the Lead-to-Cash (LTC) cutover, consent and privacy architecture, Salesforce Data Cloud, and broader CRM modernization. This is a hands-on technical role requiring strong ownership and the ability to drive complex initiatives from design through implementation and support.

Responsibilities

Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions

Requirements

10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
Deep hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders

Skills

Salesforce
Marketing Technology
Lead to Cash
Salesforce Sales Cloud
Salesforce Marketing Cloud
Salesforce Data Cloud
MCAE
Pardot
Email Studio
Journey Builder
Automation Studio
Contact Builder
Data Streams
Identity Resolution
Unified Profiles
Calculated Insights
Segmentation
Data Actions
Activation
Agentforce
Apex
Lightning Web Components
Flows
REST APIs
SOAP APIs
iPaaS
Data Orchestration
Qualtrics
6sense
Openprise
AEM
GDPR
Salesforce Privacy Center
SFDX
Git
CI/CD
CRM Analytics
Tableau

Location

Canada - Toronto Office TRO
United States - Dallas Infomart Office DAI

Work Type

Full-time

Experience Level

Principal
Senior Individual Contributor
Technical Lead

Education Level

Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
Salesforce Certified Data Cloud Consultant
Salesforce Certified Platform Developer I or II
Salesforce Certified Agentforce Specialist
Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Email Specialist or Developer
Salesforce Certified AI Associate

Salary/Compensations

Canada - Toronto Office TRO : 139,000 - 209,000 CAD / Annual
United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual

Benefits

Employee Assistance Program
Insurance: health, life, disability and voluntary plans
Retirement plan
Paid Time Off (PTO) and Paid Holidays
Healthcare coverage
Life, disability and optional benefit plans
Defined Contribution Pension Plan (DCPP)
Group Retirement Savings Plan (RRSP)
Tax-Free Savings Plan (TSFA)
Vacation and Personal Time

About the Company

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where tech thinkers and future builders turn bold ideas into breakthrough experiences, we welcome your unique perspective.
Help us challenge assumptions, uncover bias, and remove barriers—because progress starts with fresh ideas.
You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Equal Opportunity

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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