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About the Role

The Manager of Influencer Marketing for LG H&H Americas is a critical part of the digital marketing team, driving brand growth. This role involves creating and executing influencer marketing plans, identifying and nurturing relationships with influencers, and generating organic buzz for the company's brands. The ideal candidate is data-driven, creative, and focused on growing brand awareness and fan bases.

Responsibilities

Aid in the strategy and execution of influencer marketing efforts, including campaign objectives and KPIs to drive earned media value.
Identify and develop a pool of influencers and creators for each brand, managing relationships efficiently.
Support scaling the organic influencer community while managing the day-to-day execution of the paid influencer program.
Lead campaign management for the paid influencer program, including partner communication, outreach, and negotiations.
Track and analyze performance of all influencer activities, providing regular reports on campaign effectiveness, key learnings, and opportunities.
Clearly communicate initiatives and status, and guide strategic improvements.
Develop effective creative briefs for influencers/creators aligned with brand narrative priorities.
Identify emerging trends in beauty, wellness, and influencer marketing, adapting strategies for maximum impact.

Requirements

Bachelor’s degree in Marketing or related field.
3-5 years’ experience in influencer and/or talent marketing.
In-house or agency experience in running influencer marketing is strongly preferred.
Beauty, fashion, lifestyle and/or health & wellness experience preferred.
Experience with tools such as Tribe, Dash Hudson, and/or other influencer management tools preferred.
Excellent written/verbal communication, project management, and analytical skills.
Strong in Microsoft Excel and PowerPoint, with the ability to report results clearly and concisely.

Skills

Influencer Marketing
Talent Marketing
Digital Marketing
Campaign Management
Reporting and Analytics
Communication
Project Management
Microsoft Excel
Microsoft PowerPoint

Location

U.S.

Work Type

Full-time

Experience Level

3-5 years

Education Level

Bachelor's degree in Marketing or related field
Master's degree in a related field a plus

Salary/Compensations

$100k-$120k

Benefits

100% employer-paid medical, dental, and vision coverage effective on date of hire.
Access to company-sponsored life insurance, AD&D, and disability coverage.
Access to other voluntary benefit programs.
Immediate vesting in 401(k) matching program with company matching contributions dollar-for-dollar up to 6% of eligible compensation.
Company-sponsored wellness initiatives and employee wellness incentive programs.

About the Company

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea.
With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.
LG H&H is seeking agile, entrepreneurial talent to expand its presence within the U.S. beauty market.

Equal Opportunity

All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.