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About the Role

The Digital Product Manager owns the performance of customer-facing ecommerce products, accountable for conversion, engagement, site performance, and accessibility. This role involves translating customer insights and business strategies into a prioritized roadmap, driving initiatives from discovery through launch and iteration to achieve measurable customer and business impact.

Responsibilities

• Analyze customer feedback, market trends, and data insights to identify and diagnose problems.
• Anticipate customer needs and advocate for frictionless experiences that drive conversion and engagement.
• Perform root-cause analysis on experience and performance issues.
• Stay current on ecommerce trends, competitive landscape, and emerging technologies.
• Prioritize product features and requirements by balancing user needs, technical feasibility, and business impact.
• Make trade-offs transparent, grounding decisions in data and expected outcomes.
• Own the roadmap for customer-facing experiences (search/browse, product detail, navigation, content), aligned to business objectives.
• Seek out technology that creates high tech, high touch solutions.
• Lead the product lifecycle from ideation to launch, working closely with UX/UI, engineering, and business partners.
• Write user stories and acceptance criteria and manage backlogs in an Agile environment.
• Collaborate with marketing, operations, and merchandising to ensure seamless execution.
• Define and track KPIs for product initiatives and report on outcomes achieved.
• Measure post-launch performance, gather feedback, and iterate to improve results.
• Ensure completion of team deliverables and adherence to budgets.
• Lead through influence, aligning engineering, design, and business partners around shared outcomes.
• Build trusted stakeholder relationships to unblock decisions and maintain momentum.
• Give authentic, constructive feedback to peers and partners, and invite it in return.
• Collaborate with others to drive flexible and iterative solutions.
• Share technical knowledge, and actively learn from those more knowledgeable.
• Help others see the impact of their efforts and proactively engage other functions for input.
• Model Indigo’s beliefs and convey a positive image.
• Celebrate diversity of thought and have an open mindset.
• Take an active role in fostering a culture of continual learning.
• Embrace, champion and influence change through your team and/or the organization.

Requirements

• 5+ years in product management, preferably in ecommerce, retail, or a digital-first company.
• Hands-on experience with a modern commerce platform, such as Shopify, is a strong asset.
• Partnering closely with UX/design teams and working within a design system.
• Strong analytical skills; uses data to drive decisions (Google Analytics, SQL, A/B testing).
• Proven ability to define requirements, manage backlogs, and execute in Agile environments.
• Excellent communication and stakeholder management; able to influence and align teams.
• Technical acumen to collaborate with engineering (coding experience a plus, not required).
• Experience with product management tools like JIRA and Confluence.
• Passion for ecommerce and customer experience, with a user-first mindset.

Skills

• Product Management
• Ecommerce
• Retail
• Digital-first company experience
• Shopify
• UX/Design collaboration
• Design systems
• Analytical skills
• Google Analytics
• SQL
• A/B testing
• Agile environments
• Communication
• Stakeholder management
• Technical acumen
• JIRA
• Confluence
• Customer experience
• User-first mindset

Work Type

• Full-Time

Experience Level

• 5+ years

About the Company

• Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen.
• We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us.
• Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.
• Our Mission is to inspire reading and enrich the lives of booklovers.
• We believe in the power of people and their stories.
• We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive.
• Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.
• We Will Hire, Inspire, Promote and Retain the Best - A's Hire A's
• We Will Be Customer Centric
• We Will Be Entrepreneurial
• We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
• We Will Be Committed to True and Shared Value Creation
• We Will Be Systems Thinking, Data Driven and AI enabled.

Equal Opportunity

• At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at [email protected].