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About the Role

The Social Video Producer will combine a passion for moms and kids with sharp social video acumen to develop and produce compelling social content that is topical and culturally fluent. This role will own the development, production, and ongoing operation of Motherly’s social video franchises, from first concept through final delivery and day-to-day publishing and platform performance. This is a builder’s role where you’ll concept and launch recurring video series, establish repeatable production workflows, and grow into broader ownership of Motherly’s social video presence.

Responsibilities

Partner with the team to develop and launch social-first video franchises aligned with Motherly’s editorial priorities and audience growth goals
Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations
Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms
Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts
Build and manage production workflows, timelines, and project plans for social-first video initiatives
Source, coordinate, and manage production partners as needed, including creators, hosts, videographers, photographers, editors, and other freelance talent
Oversee video production from pre-production through post-production, ensuring assets are delivered on time and aligned with creative objectives
Provide editing support, including selects, still image creation, and social asset development as needed
Participate as on-camera talent when appropriate
Collaborate with the Social Media Manager to ensure produced content is optimized for platform performance and integrated into Motherly’s publishing calendar
Track and report on performance metrics for produced video content, and iterate on formats and franchises based on data and feedback
Maintain organized, searchable asset libraries for produced video and photography content
Support sponsored and branded content initiatives requiring social video production expertise
Collaborate closely with editorial, marketing, and design teams to ensure content aligns with brand voice, campaign goals, and audience insights
Participate in brainstorming, planning, and content review sessions as needed
Document repeatable workflows and production processes to support scalable video production as the team grows

Requirements

Needs to have a rolodex of show runners, editors, etc. to put together a low-production to high-production video crew in either NY or LA
Proven experience in video production, including planning, shooting, lighting, sound, and editing for social platforms
Demonstrated project management ability to oversee multiple concurrent projects, manage timelines, and coordinate with cross-functional stakeholders
Photography skills for capturing high-quality still images and visual assets that complement social video content
Marketing experience, especially in social media and content marketing, with an understanding of audience growth, engagement, and platform best practices
Experience producing content for platforms such as Instagram Reels, TikTok, YouTube Shorts, or similar short-form video channels
Ability to work independently in a remote environment, prioritize tasks, and consistently meet deadlines
Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus
Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback
Bachelor’s degree in a related field (e.g., Film, Media, Communications, Marketing) or equivalent professional experience in video production and social content

Skills

Social video acumen
Video production
Planning
Shooting
Lighting
Sound
Editing
Project management
Photography
Marketing
Social media
Content marketing
Audience growth
Engagement
Platform best practices
Instagram Reels
TikTok
YouTube Shorts
Adobe Premiere Pro
Final Cut Pro
CapCut
Adobe After Effects
Photoshop
Communication skills
Written communication
Verbal communication
Collaborative mindset
Constructive feedback

Location

Work Type

Full-time
Remote

Experience Level

Depending on experience

Education Level

Bachelor’s degree in a related field (e.g., Film, Media, Communications, Marketing) or equivalent professional experience in video production and social content

Salary/Compensations

$120,000 - $150,000

Benefits

Health insurance (with cost-share for dependents)
Three weeks of vacation (plus holidays and the last week of the calendar year off)
Paid family leave
Paid sick leave
Retirement match after six months on staff
FSA account

About the Company

Founded in 2015, Motherly has been a destination for people on their pregnancy journey, first-time moms, and everything in between.
In 2025, Motherly joined the ParentsTogether Media Network with a mission to inform, entertain, and engage Gen Z and millennial parents so that all parents and families thrive.
The Social Video Producer will play a defining role in this next chapter, helping shape what cultural parenting media at scale looks like in this moment.
Our strategy framework is based on lean startup principles: we try out ideas quickly, see what works, and iterate.
We work collaboratively to solve challenges together, and we drive impact on high-stakes issues in a positive, low-ego, low-drama work environment.
Motherly is revolutionizing parenting content, because being motherly takes a village, and we're building it.

Equal Opportunity

At Motherly, we have an intersectional lens and believe that building a multiracial, cross-class parent movement is non-negotiable. We are actively working to build a diverse team of staff and contractors; people of color, people from poor and working-class backgrounds, LGBTQ folks, and people with disabilities are strongly encouraged to apply.
We are an equal opportunity employer and do not discriminate based upon gender, race, national origin, disability, age, religion, sexual orientation, or gender expression.