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About the Role

The Associate Director, Commerce Search will utilize retail expertise to drive excellence in tactical activation and day-to-day management of search-based activations. This role focuses on search activations across various retailer media networks, requiring an understanding of each platform's search offerings and direct engagement with retail media networks. The position supports the Director, Commerce Search in maximizing retail media investment for client accounts, demanding an entrepreneurial spirit with a bias for action and problem-solving.

Responsibilities

Manage a team of direct reports and their career development.
Oversee search media activations across several retailer media networks.
Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment.
Maintain excellent relationships with key account stakeholders.
Ensure on-going campaign compliance to established guidelines and best practices.
Lead the incorporation of cross-channel testing and optimization strategies.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Synthesize key data points, identify trends, and recommend activities to maximize business results.
Address technical issues with media campaign serving.
Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
Manage reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Skills

Search-based activations
Keyword strategy development
Competitive research
Campaign setup, management, and reporting
Retail media networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.)
Platform search offerings
Retail bid management technologies (Pacvue, Skai, Epsilo)
Cross-channel testing and optimization
Microsoft Office Suite (Excel, PowerPoint, Outlook)
Retail commercial elements (profit margin, inventory levels, forecasting, demand planning)
Media channel integration
Commerce media trends
Campaign management and optimization
Collaboration
Project management

Location

Remote
Hybrid

Work Type

Hybrid
Full-time

Experience Level

Associate Director
5+ years of experience in biddable performance media execution or paid ecommerce
Experience managing a team

Education Level

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising
Equivalent professional work experience

Salary/Compensations

$75,000—$180,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Unite is a newly-created unit at the intersection of media and commerce, led by WPP Media and Barrows, operating as an end-to-end strategy, design, and execution powerhouse for Unilever.
WPP Media and Barrows combine media thought-leadership and performance expertise with retail and commercial expertise to deliver integrated programs for Unilever's brands.
WPP Unite pioneers an integrated agency model to drive growth for Unilever.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Benefits may vary by office/country.