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About the Role

Blue Hour Studios is seeking a Campaign Manager, Influencer to lead influencer and creator marketing projects. This role involves translating business objectives into clear deliverables and managing influencer programs from strategy to execution and analysis. The ideal candidate is passionate about the social ecosphere and understands the social/digital media landscape.

Responsibilities

• Lead the development, execution, and production of annual and seasonal influencer campaigns.
• Manage influencer identification and outreach.
• Support the development of campaign briefs for clients and influencers.
• Present influencer lists for client ranking and approval.
• Conduct analytics and reporting for campaigns.
• Manage day-to-day client and team communication regarding campaign progress.
• Develop and customize influencer agreements, contracts, addendums, and scopes of work.
• Collaborate on post-campaign reporting.
• Utilize knowledge of the influencer industry to inform brainstorms, strategy development, and execution.
• Partner with cross-functional agency teams to optimize social media presence and influencer integration.
• Translate client goals into strategic, innovative creative and media solutions.
• Provide strategic counsel to clients and prospects.
• Develop and deliver effective points of view.
• Understand client businesses and competitive sets to generate new ideas and identify growth opportunities.
• Ensure best practices are applied across disciplines.
• Oversee the development and maintenance of timelines, deadlines, processes, and integration points for digital projects.
• Lead teams to produce all campaign components seamlessly.
• Proactively manage client and internal team expectations.
• Ensure the Influencer team provides innovative solutions aligned with client goals.
• Evaluate client business health via analysis of relevant business metrics.
• Consult on complex issues and identify innovative solutions.
• Collaborate with partner agencies to offer clients holistic business solutions.
• Research and develop insights on social media platforms, influencers, brands, and trends for new business proposals.
• Lead the development of new business proposals, including PowerPoint creation, writing, and organization.
• Develop influencer strategies and tactical plans to support client goals.
• Utilize tools and work with cross-functional teams to develop insights for recommendations.
• Vet influencers, vendors, and technologies for operational and cost efficiencies.
• Manage communication with teams and clients regarding new business proposals.
• Assist in developing materials for agency pitches related to influencer marketing.
• Participate in internal brand and client meetings, fostering open communication.
• Identify social media influencer platforms, partners, and technologies, seeking operational and cost efficiencies.
• Assess the competitive social media landscape and innovate to differentiate Blue Hour Studios' practice.
• Lead key projects related to marketing Blue Hour’s influencer/creator practice.
• Attend industry events to share insights.

Requirements

• Minimum 2+ years of influencer marketing experience required.
• Maintains strategic relationships with digital influencers, talent management, and other key stakeholders.
• Proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc).
• Experience with digital reporting, data, and analytics.
• Ability to thrive in a fast-paced environment and handle multiple projects.
• Strong verbal and written communication skills.
• Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides.
• BA/BS required (Communications, Advertising, Marketing or related field).

Skills

• Influencer marketing
• Campaign management
• Strategic planning
• Creative strategy
• New business development
• Insights and marketing
• Social media
• Digital media
• Content creation
• Creator collaboration
• Contract negotiation
• Analytics and reporting
• Client communication
• Proposal development
• Microsoft Office Suite
• Google Slides

Location

• New York
• Los Angeles

Work Type

• Hybrid

Experience Level

• 2+ years

Education Level

• BA/BS required (Communications, Advertising, Marketing or related field)

Salary/Compensations

• $65,000.00 - $85,000.00

About the Company

• Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media.
• Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce.
• The company is headquartered in New York and Los Angeles.
• At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered.
• We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
• We hire talented people, challenge them, and give them every opportunity to grow.

Equal Opportunity

• In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
• Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com