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About the Role

Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive organic audience monetization across its media properties. This role involves collaborating with various teams to implement robust audience conversion strategies that align with business objectives, requiring strong digital marketing and analytics expertise.

Responsibilities

• Support the development, execution, and optimization of paywall and audience monetization initiatives.
• Manage campaign setup, targeting, QA, operational execution, and tracking.
• Support initiatives that increase audience engagement and grow the registrant-to-subscriber funnel.
• Optimize registration experiences and customer journeys.
• Implement improvements throughout the audience funnel, from awareness to conversion.
• Test and optimize paywall and other marketing placements.
• Support the planning, execution, and analysis of A/B tests and optimization initiatives.
• Develop hypotheses informed by data and prior learnings.
• Monitor key performance indicators and maintain always-on reporting.
• Analyze audience, content, and conversion trends to identify opportunities and diagnose issues.
• Partner closely with teams across Dow Jones to align priorities, coordinate launches, and manage project timelines.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Minimum of 1 year of experience in audience development, digital marketing, or a related role within the media or publishing industry.
• Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Experience working with cross-functional teams to execute audience monetization strategies.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
• Passion for journalism, news, and staying informed about current events.

Skills

• Digital marketing
• Analytics
• Audience behavior analysis
• Funnel performance analysis
• A/B testing
• Project management
• Communication
• Interpersonal skills

Location

• Remote

Work Type

• Full-time

Experience Level

• 1+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $65,000 - $80,000

Benefits

• Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more.
• Optional benefits to meet diverse needs.

About the Company

• Dow Jones is a global provider of business news and data.
• The company's media properties include The Wall Street Journal, Barron’s, and MarketWatch.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
• EEO/Disabled/Vets
• We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.