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About the Role

As a Principal Product Manager in the Reporting and Measurement pillar, you will collaborate with design, engineering, and data science teams to define and own the roadmap for the "Intuitive Reporting" Team. This role focuses on leveraging new data sources to demonstrate the full value of TV campaigns beyond website conversions, understanding customer business models, and driving business outcomes through data and analytics.

Responsibilities

Manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post-launch analytics.
Collaborate with engineering, media-buying, data science, sales, marketing, and client management teams.
Help define the company’s product roadmap, both short and long term.
Translate the company vision into specific product solutions.
Provide thought leadership, management, and execution in the delivery of data initiatives.
Understand customer requirements and synthesize compelling product features.
Balance current possibilities with future planning.
Monitor industry trends and competition to position Tatari’s products.

Requirements

6+ years of product management experience, with emphasis in customer-facing data & analytics products.
Proven ability to work in a high-ambiguity environment.
Passion for delivering features that leverage data, analytics, and ML/GenAI.
Strong analytics sense with the ability to extract meaningful signals from large amounts of data.
Strong ability in building and telling stories through data visualization.
Experience and strength in partnering closely with Design to address problems and varying customer needs.
Strong communicator with excellent people skills.
Demonstrable ability to present a case for your roadmap and initiatives to senior leadership.
Demonstrated success developing high-leverage features that delight customers.
Customer-needs obsessed, Agile-fluent, black-belt user story and solution creation.
Highly organized and detail-oriented.
Hands-on experience specifying and shipping products built on ETL and calculation pipelines.
Comfortable reasoning about how a metric is computed end-to-end.
Familiarity with audience and reach measurement (e.g., Nielsen ONE, cross-platform reach/frequency).
Understanding of TV/advertising measurement beyond direct-response (brand lift, upper-funnel, audience-based metrics).

Skills

Data & analytics products
Advertising technology
Marketing technology
Data visualization
User research
Product design
ETL
Calculation pipelines
Data modeling
Batch vs. real-time computation
Audience and reach measurement
Brand lift
Upper-funnel metrics
Audience-based metrics

Location

New York, NY

Work Type

Hybrid
Full-time

Experience Level

Principal
6+ years

Salary/Compensations

$175,000 - $225,000

Benefits

Equity
Health insurance coverage
401K
FSA
Commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches
Team building events

About the Company

Tatari is revolutionizing TV advertising through AI and machine learning, transforming the antiquated world of TV advertising.
Our platform combines sophisticated media buying with proprietary analytics to create an automated, digital-like experience for TV advertising.
Recognized for innovation in CTV ad tech and as a Best Place to Work.
Backed by an executive team with experience from leading tech companies.

Equal Opportunity

Tatari believes in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all.
We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.