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About the Role
The Verge is seeking a Lead Newsroom Analyst to drive insights that shape editorial strategy, subscriber growth, and product development. This role requires a blend of journalism, product, and data expertise, with the ability to translate performance data into actionable strategies and support product initiatives.
Responsibilities
- Work with editors and writers on content planning, leveraging historical performance data and understanding of The Verge's voice.
- Identify coverage gaps, audience curiosities, and emerging interest areas by monitoring story traffic and conversions.
- Pitch editors news hits and follow-ups with suggestions for framing, timing, and format.
- Lead and design regular strategy meetings with editorial leadership to review performance, trends, and conversion data.
- Embed in desks and partner with editors to implement changes based on reviews and track outcomes.
- Provide regular, accessible reporting analyses to leadership addressing KPIs across audience segments, story formats, topics, and desk-level performance.
- Support editorial with ad-hoc analyses and performance data to guide strategy.
- Maintain revenue models to support subscription planning, forecasting, and growth initiatives.
- Translate data into actionable financial projections for leadership.
- Use data to support the planning and launch of new premium products for The Verge's subscription program.
- Own paywall strategy analytics end-to-end: design and track paywall tests, interpret results, and provide recommendations.
- Optimize paywall strategy by identifying and supporting high-conversion opportunities within editorial coverage.
- Balance funnel priorities, balancing free news acquisition strategy with subscription goals.
- Serve as the primary analytics partner for product initiatives, owning instrumentation, reporting, and insight generation.
- Define and track product KPIs, building dashboards and writing custom SQL to monitor engagement, retention, and monetization metrics.
- Partner with Product and Engineering on experiment design, A/B test analysis, and data-driven decision-making.
- Translate complex product data into clear, actionable recommendations for non-technical stakeholders.
- Partner with the audience team to sharpen general off-platform distribution strategy.
- Refine The Verge's Apple News strategy—developing pitches, analyzing News+ performance, and identifying growth areas.
- Support The Verge's newsletter program, identifying opportunities to expand newsletters to improve subscriber growth and retention.
- Work with Product on editorial experiments, such as quick posts, homepage engagement tests, or content presentation optimizations.
Requirements
- Equally at home in a story pitch meeting and a Looker dashboard.
- Writing SQL in BigQuery.
- Strong instinct for what data can and can't tell you.
- Editorial judgment to bridge the gap between data and editorial needs.
- Ability to design a rigorous paywall test.
- Ability to present revenue projections to leadership.
- Ability to walk into a desk meeting with a sharp point of view on stories.
Skills
- Data analysis
- SQL
- BigQuery
- Looker
- Editorial strategy
- Subscription strategy
- Paywall optimization
- Product analytics
- A/B testing
- Data visualization
- Content planning
- Audience development
- Financial modeling
- Communication
- Collaboration
Location
- New York, New York
Work Type
- Permanent
- Full-time
Experience Level
- Lead
Salary/Compensations
- $105,000—$123,000 USD
Benefits
- Benefits-eligible
- Comprehensive benefits
About the Company
- The Verge is a digital media company focused on technology, science, art, and culture.
Equal Opportunity
- We are committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work.
- We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences.
- We are an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
- In accordance with Fair Chance laws, all qualified applicants with criminal histories will be considered.
- We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities.