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About the Role

We're looking for an ambitious Sales Director to lead sponsorship sales across multiple sports properties in Europe. This is a high-impact role responsible for owning the day-to-day commercial relationship with key rights holders, driving new partnership revenue, and taking opportunities from first meeting through to contract signature. Working alongside our Commercial Development team, you'll be responsible for converting opportunities into long-term partnerships through exceptional relationship building, consultative selling, and commercial creativity. You'll also leverage your own network of senior brand contacts to unlock new business opportunities. This is an ideal opportunity for a senior manager or sales lead looking to step into a leadership role with the ambition to grow into leading larger commercial sales teams in the future.

Responsibilities

• Own sponsorship revenue across a selection of major rights holders, including at least one football client, delivering against ambitious commercial targets.
• Own the entire sales process for your accounts - from initial discovery meetings through proposal development, negotiation and contract completion.
• Become a trusted commercial advisor to your rights holder clients, understanding their objectives and representing their interests with professionalism and credibility.
• Build compelling partnership propositions that combine strategic insight, creativity and measurable business outcomes.
• Contribute to a fast-paced, entrepreneurial environment by leading through example, sharing best practice and maintaining a positive, high-performance mindset.

Requirements

• 10+ years' experience in sponsorship sales within European football or the wider sports industry.
• Proven track record of consistently delivering and exceeding commercial revenue targets.
• Demonstrable success managing complex sponsorship sales processes from first meeting through to signed agreement.
• Strong existing network of senior marketing and commercial decision-makers across brands.
• Sophisticated understanding of how businesses across multiple industry sectors operate and how sport can support real return for them.
• Outstanding relationship-building skills with the ability to establish trust quickly with clients and partners.
• Highly consultative sales approach, combining commercial insight with creativity and emotional storytelling.
• Entrepreneurial mindset with the resilience and drive to thrive in a fast-moving business.
• Willingness to travel internationally as required.

Skills

• Sponsorship sales
• Relationship building
• Consultative selling
• Commercial creativity
• Commercial insight
• Emotional storytelling
• Entrepreneurial mindset

Location

• London, UK

Work Type

• Hybrid

Experience Level

• 10+ years
• Senior manager
• Sales lead

Salary/Compensations

• Competitive salary

Benefits

• The opportunity to lead commercial sales for some of Europe's most exciting football properties
• Responsibility and autonomy within a growing global sports marketing business
• The chance to work with world-class brands and rights holders
• Career progression towards leading larger commercial sales teams
• A collaborative, entrepreneurial culture where ideas and results are recognised
• International travel and exposure to some of the biggest events in global sport

About the Company

• Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
• Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.
• Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.
• Playfly Sports is Powered by Partnership.

Equal Opportunity

• At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do.
• Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive.
• We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
• Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve.
• Our goal is to impact lasting change through our actions.
• Together, we unite for equality and equity.
• Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
• We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
• Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations.
• If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
• We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
• Equal Opportunity Employer
• This employer is required to notify all applicants of their rights pursuant to federal employment laws.
• For further information, please review the Know Your Rights notice from the Department of Labor.
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