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About the Role

We are looking for a brilliant VP/Director of Media to drive transformation, with expertise in media, marketing, and management. Financial services and/or investment management experience is a significant plus. You will take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans, plus you’ll oversee project negotiation, implementation and performance analysis.

Responsibilities

Translate brand marketing objectives into succinct digital media strategies.
Transform marketing challenges into platform-agnostic communications.
Provide relevant, timely digital media expertise and help clients understand the need for digital marketing.
Identify broader opportunities for Digitas (creative and other services) and articulate them to senior leadership.
Develop and understand consumer insights and translate them into meaningful digital behaviors and marketing strategies.
Adapt to meet business demands and individual client needs.
Represent Digitas enthusiastically to staff and clients.
Travel as needed.

Requirements

Four years of college education (preferably a master’s degree).
Ten to twelve years of agency experience.
Experience leading media strategy for financial services, investment management, or related clients is a major advantage.
Deep familiarity with the digital environment.
Demonstrated ability to develop and understand consumer insights and translate them into meaningful digital behaviors and marketing strategies.
Ability to think beyond just media and be a sharp, informed digital marketing advocate and expert.
Knowledge of qualitative measurement approaches (online and offline) and how/when to apply them.
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Skills

Media strategy development
Media plan writing
Project negotiation
Performance analysis
Digital media strategy
Communications
Consumer insights
Digital behaviors
Marketing strategies
Adaptability
Client relationship management
Qualitative measurement
Prompt-based interaction
Generative AI tools

Location

Global

Work Type

Full-time

Experience Level

VP/Director
Ten to twelve years of agency experience

Education Level

Four years of college education
Master’s degree preferred

Salary/Compensations

USD $121,315.00 - USD $194,220.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.
Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.