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About the Role

The Digital Marketing Specialist is responsible for executing and deploying digital marketing content and promotional campaigns across E-commerce, Email, and SMS channels. This role translates business objectives and marketing strategies into compelling customer experiences that drive engagement, conversion, and retention. The ideal candidate is detail-oriented, highly organized, technically proficient, and eager to learn and adapt to evolving digital marketing capabilities and consumer behaviors.

Responsibilities

Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery.
Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities.
Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels.
Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences.
Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization.
Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience.
Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.

Requirements

1-3 years experience in digital marketing, e-commerce or related fields
Strong analytical skills with the ability to interpret performance data and make recommendations
Exceptional attention to detail, organization and project management skills
Ability to manage multiple, dynamic priorities in a fast-paced environment
Collaborative mindset with strong communication and partnership skills
After-hours work as necessary to perform fixes

Skills

Proficiency in Excel, PowerPoint and Word
Experience in Office 365 and Hootsuite a plus
Self-motivated, action-oriented, and a go-getter
Team player and a strong communicator
Attention to detail and strong analytical and presentation skills

Location

GBDC - Fulton, NY 13069

Work Type

Full-time

Experience Level

1-3 years

Salary/Compensations

$65,000.00 - $70,000.00

Benefits

Competitive salary commensurate with experience
Comprehensive benefits package including medical, dental, and vision coverage
401K Retirement Savings + Company Match
Paid Vacation, PTO and Holidays
Company sponsored life insurance and LTD
Health Savings Account + Company Match
Generous Employee Discount
Verizon Discount
Referral Bonus Program
Opportunities for professional development and career advancement

About the Company

MacKenzie-Childs is a leading home furnishings retail company known for its unique design, high-quality products and exceptional customer service.
We specialize in offering a wide range of kitchen, entertaining, décor and furniture items that cater to various styles and preferences, ensuring our customers find exactly what they need to make their homes joyful and stylish.

Equal Opportunity

MacKenzie-Childs is committed to creating a diverse and inclusive environment.
We are proud to be an equal opportunity employer and welcome applications from all qualified candidates.