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About the Role

Grow Therapy is seeking a Director of Search & Discoverability to own the strategy and operations for search and discoverability, covering SEO & AEO, YouTube, Reddit, and other emerging channels. This role is critical for driving business growth through compounding visibility and building a world-class program.

Responsibilities

• Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels.
• Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more.
• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
• Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping.
• Oversee agency partners and build the Search & Discoverability org.
• Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on.
• Partner with cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
• Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes.
• Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically.
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
• Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency.

Requirements

• 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace.
• A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes.
• Highly innovative with experience pushing boundaries and finding unique and custom ways to solve problems.
• A relentless focus on measurable impact and driving real, rapid and sustainable business growth.
• Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms.
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
• Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results.
• A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information.
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.

Skills

• Search
• SEO
• AEO
• Organic Growth
• Technical SEO
• Content Strategy
• Structured Data
• Authority Building
• Answer-Engine Optimization
• YouTube
• Community Platforms
• Analytical Capabilities
• Communication
• Collaboration
• Stakeholder Management

Location

• NYC hub location

Work Type

• Full Time
• Exempt
• Hybrid

Experience Level

• 10+ years of experience

Salary/Compensations

• $189,000–$231,000 USD Annually

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

About the Company

• Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
• Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
• Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
• To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.
• Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
• We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Equal Opportunity

• Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
• Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
• Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions.
• Application Review: Ashby's AI-Assisted Application Review helps review application materials against role-specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report.
• Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance. Choosing not to be recorded will not, by itself, affect your candidacy.
• AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone.
• State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we'll provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained.
• Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact talentops@growtherapy.com. We’re happy to help or offer an alternative way to participate.