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About the Role

Cadent is seeking a highly motivated and deeply knowledgeable Director, Programmatic Sales Strategy & Activation. As a Subject Matter Expert (SME) on our programmatic offerings, your mandate will be to drive programmatic growth across the Cadent sales team. You will act as the crucial bridge between our GCS/SA sales teams, CIM (Cadent’s SSP), Product, and our agency partners.

Responsibilities

• Lead GTM programmatic sales efforts.
• Partner with the sales team in both pre-sale and post-sale environments to close deals and drive net-new programmatic dollars.
• Act as the internal SME, educating the sales organization on our programmatic offerings.
• Identify the right moments to push programmatic deals.
• Establish clear guidance on goals and compensation.
• Partner with regional sales and Hold Co leads to coordinate regional activation plans.
• Spearhead the process for SSP accreditation and verification from Hold Cos and other large agencies (e.g., PMX / Publicis).
• Act as the primary point of contact and lead the strategy for any Agency SSP RFIs.
• Coordinate seamlessly with CIM leadership, Product Marketing, and Sales to maximize the impact of our programmatic narrative.
• Own and surpass programmatic sales quotas.
• Partner with Rev Ops and executive leadership on programmatic sales pipeline development, tracking, and forecasting.
• Coordinate with CIM leadership and the Product team to ensure market feedback informs the roadmap and that new products/solutions are successfully brought to market.

Requirements

• 7+ years in programmatic advertising, ad tech, or media sales, with deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).
• Strong understanding of the agency landscape, specifically Hold Co structures and their programmatic verification/accreditation processes.
• Proven ability to manage to—and exceed—sales quotas and goals, with experience partnering with Revenue Operations on pipeline management.
• Track record of successfully partnering with and enabling highly matrixed, cross-functional sales, product, and marketing teams.
• Exceptional presentation and communication skills; capable of translating complex technical concepts into clear, actionable sales strategies.
• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Skills

• SSPs
• DSPs
• Programmatic deal structures (PMPs, PG, etc.)
• Hold Co structures
• Programmatic verification/accreditation processes
• Pipeline management
• Cross-functional collaboration
• Presentation skills
• Communication skills
• Sales strategy

Location

• Manhattan
• Philadelphia
• San Jose

Work Type

• Full-time

Experience Level

• Director
• 7+ years

Salary/Compensations

• USD $180,000.00 - USD $190,000.00 /Yr.

Benefits

• Inclusive health, dental, and vision plans
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Pet Insurance
• LegalEase Legal Assistance
• Critical Illness coverage
• Hospital Indemnity coverage
• Accident coverages
• Generous and inclusive paid parental leave
• Mental health support
• Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy
• Company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day
• Employee Resource Groups
• DEI programming and initiatives
• Company-sponsored events
• 401(k) participation with discretionary employer match
• Life coverage
• Short-term Disability coverage
• Long-term Disability coverage
• Cell phone stipend
• WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools

About the Company

• Cadent ignites seamless connections between brands, publishers & consumers.
• Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey.
• Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently.
• Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity.
• Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Equal Opportunity

• Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity.
• Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law.
• Cadent will not discriminate against the basis of disability.
• This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.