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About the Role

The Marketing Manager will support the Brand Lead in localizing Haleon’s strategy, programs, execution, and innovation to drive growth within Europe. This role is crucial for delivering brand performance and involves working closely with in-market activation teams.

Responsibilities

• Support the Brand Lead in achieving market share, sales, and profit growth for the assigned Global Brand.
• Monitor market performance, track Global Brand KPIs, analyze variances, and implement corrective actions.
• Translate Global Brand strategy to the OU level and define localization approaches for global campaigns and brand assets.
• Contribute to the development of the OU brand plan, overseeing marketing activations across consumer and trade.
• Collaborate with in-market activation teams to drive end-to-end brand activation, including pricing, promotions, media, retail execution, digital commerce, and new product development.
• Gather and structure OU-specific insights and learnings to inform global brand strategy evolution.
• Lead stand-alone projects for a brand in Europe, including innovation, communication, expert/HCP engagement, and commex.

Requirements

• Significant experience in FMCG and/or healthcare with a proven track record of achievement.
• Strong commercial and analytical capability, including developing and overseeing brand execution plans and managing A&P budgets.
• Experience in new product launches and delivering large-scale communication campaigns, including digital activation.
• Understanding of evolving customer, retail, and channel practices across diverse markets.
• Proven ability to collaborate with stakeholders and deliver results in a matrix organization.
• Strong financial capabilities and business acumen.
• Ability to adapt and work effectively across changing situations, including organizational change and evolving job demands.
• Experience in the healthcare and/or wellness industry.

Skills

• Brand strategy localization
• Market performance monitoring
• KPI tracking and analysis
• Marketing activation planning
• Consumer and trade marketing
• Media plan development
• Creative adaptation
• Consumer campaign management
• New product launches
• Digital activation
• Stakeholder collaboration
• Budget management
• Financial analysis
• Business acumen
• Adaptability

Location

• Europe

Work Type

• Full-time

Experience Level

• Significant experience

About the Company

• Haleon is a purpose-driven, world-class consumer company focused on everyday health.
• Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
• We combine deep human understanding with trusted science.
• Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the core of our operations.
• We foster an agile, performance-focused culture.

Equal Opportunity

• Haleon is committed to creating an inclusive culture where diverse backgrounds and views are valued and respected.
• We aim to represent the diverse consumers and communities we serve.
• We ensure all employees feel they belong.
• Personal information shared during the application process is voluntary and used for regulatory obligations and to support inclusion and belonging programs.
• Provided personal information is kept confidential, used only for legitimate business purposes, and will not influence employment decisions.
• Reasonable adjustments or accommodations are available upon request to support the application process.