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About the Role

We are looking for a brand designer to join the Creative Experiences (Creative X) team. This role involves developing holistic and timeless brand design systems, brand architecture, craft, and design thinking for Meta's brands across various media touchpoints. You will translate strategy into clear design systems, templates, and guidelines to ensure brand consistency and relevance at a global scale.

Responsibilities

• Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles.
• Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels.
• Develop original design concepts across a range of marketing touchpoints, balancing expressive exploration with system rigor.
• Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality.
• Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand.
• Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions; influence and align stakeholders.
• Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience.
• Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance.
• Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism.

Requirements

• 8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems.
• Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits.
• Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format expressions.
• Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders, incorporate feedback, and deliver work that ships.
• Effective communication skills, with a track record of influencing creative strategy and design decisions through presentations, narratives, and clear design rationale.
• Proficiency in Figma and Adobe Creative Suite, with the ability to produce explorations, high-fidelity designs, and presentation-ready assets.
• Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance, where applicable).
• Demonstrated ability to create global-ready frameworks that scale across markets, localization needs, and diverse cultural contexts without losing brand integrity.
• Proven ability to operate effectively in highly ambiguous problem spaces—bringing structure, options, and momentum when the path isn’t defined.
• Motion design skills (or strong motion graphics partnership experience) to extend brand systems into animation, transitions, and dynamic storytelling.
• Experience designing for technology platforms that span multiple surfaces and constraints (e.g., consumer hardware, wearables, or hardware and software ecosystems).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience with immersive or emerging formats (e.g., AR/VR, spatial/3D, interactive experiences) as part of a brand or marketing creative.
• Experience collaborating with adjacent disciplines (motion, photography, production, creative technologists) and comfort incorporating new tools/AI workflows to deliver integrated, multi-format systems.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Experience working across both product and marketing contexts, able to translate product strategy into clear brand systems and expressive campaign works.

Skills

• Brand Design
• Marketing Design
• Advertising
• Brand Architecture
• Design Thinking
• Integrated Brand Systems
• Visual Identity Systems
• Digital Marketing
• Social Marketing
• Figma
• Adobe Creative Suite
• Communication Skills
• Storytelling
• Creative Development
• Motion Design
• AI Skill Development
• Immersive Formats
• AR/VR
• Spatial/3D
• Interactive Experiences
• Responsible AI Practices

Location

• Global

Work Type

• Full-time

Experience Level

• 8+ years

Salary/Compensations

• $149,000/year to $209,000/year

Benefits

• bonus
• equity
• benefits

About the Company

• Creative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for Meta's brands and how they are perceived in the world.
• We develop all consumer brand content and experiences for Meta, Facebook app, Instagram, and WhatsApp.
• Our vision is fearless creativity that redefines social.
• We believe in attracting and nurturing world class talent with a focus on community and career development.
• We have developed proven collaboration models with agencies and our cross-company creative network.
• We guide our lead agencies in the creation of content for TV, print and OOH.
• This ensures a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our apps.