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About the Role

Leads a pursuit pod in the marketing team for a select region, owning narrative quality, team performance, and delivery outcomes to drive win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Manages the firm’s resources with proficiency, fluency, and aptitude.

Responsibilities

• Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health.
• Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes.
• Establishes and reinforces quality standards and best practices for consistent, compelling marketing deliverables.
• Provides strategic review and guidance to the team, focusing on message, structure, and positioning.
• Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives.
• Leads and develops the Marketing team, fostering accountability, growth, and high performance.
• Balances workloads across the team to maintain sustainable delivery while meeting business demands.
• Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans.
• Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership.
• Translates data and trends into actionable insights to improve processes, quality, and efficiency.
• Works closely with studio leaders to support their business development program as the go-to and trusted source.
• Collaborates with practice pursuit strategists on competitive intelligence, client and competition research.
• Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral.
• Oversees the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines.
• Oversees regional project information, stories and milestones for use in marketing materials, in collaboration with practice marketers and marketing resource manager.

Requirements

• Professional degree in Marketing, Communications or an equivalent combination of education and experience.
• Typically 8+ years of professional services pursuit marketing experience.
• Previous experience with an A/E/C firm preferred.
• Excellent writing skills with experience in graphically designed page layouts.
• Excellent attention to detail and commitment to excellence.
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team.
• Strong presentation skills.
• Strong organizational skills and the ability to work on multiple projects at the same time.
• Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external.
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing.
• Ability to proactively problem solve and apply innovative solutions.
• Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work.
• Ability to effectively meet deadlines at expected quality.
• Travel may be required.

Skills

• Proficiency in InDesign
• Experience in Photoshop and Illustrator preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint

Experience Level

• 8+ years of professional services pursuit marketing experience

Education Level

• Professional degree in Marketing, Communications or an equivalent combination of education and experience

Equal Opportunity

• HKS is an EEO/AA Employer: M/F/Disabled/Veteran