Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Fi is seeking a Director of Integrated Marketing to lead product and campaign launches, connecting the brand to its audience across all global channels. This role sits at the intersection of product marketing, brand strategy, organic social, community, and partnerships, requiring a strategic thinker who can drive flawless execution.
Responsibilities
- Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives.
- Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals.
- Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics.
- Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications.
- Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love.
- Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments.
- Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience.
- Work closely with the B2B team to develop partnership concepts and go-to-market plans.
- Execute partner marketing campaigns from concept through launch and measurement.
- Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact.
Requirements
- 8+ years of marketing experience, including product marketing and/or integrated campaign management.
- 2-3+ years in a people-leadership role.
- Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand.
- Experience managing or closely partnering with organic social and community teams.
- Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns.
- Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy.
- Excellent written and verbal communication skills.
- Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course.
Experience Level
- 8+ years of marketing experience
- 2-3+ years in a people-leadership role
Salary/Compensations
- $170,000 - $210,000 a year
Benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- Dog-Friendly Office
- $500 annual donation to a dog charity of your choice through our BarkBack Program
- Free Fi Membership
- Gifting program for friends and family
About the Company
- Fi is a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship.
- Our mission is to develop cutting-edge technology to revolutionize what it means to be a pet parent.
- Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S.
- We are building a future where everyone knows how their pet feels in real time and how to keep their best friend in good shape.
- Fi is a fast-growing Series B startup.
Equal Opportunity
- Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
- We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
- This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
- Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.