About the Role
The Account Executive II (AE II) is a field-based role responsible for driving sales of FMI’s products and services by cultivating relationships with oncologists and the cancer care community within a designated geography.
Responsibilities
- Meet and exceed quarterly and annual sales quotas/objectives for FMI’s product portfolio.
- Create and execute business and account plans to meet and exceed volume objectives, focusing on sales growth, new accounts, customer acquisition, and existing customer retention.
- Navigate customers at the account level to understand processes and identify key stakeholders for effective selling engagement in alignment with Strategic Account Manager (SAM).
- Engage customers identified as AE-owned targets and coordinate with SAM on pull-through engagement for shared customer engagement points.
- Engage key account stakeholders in current and new accounts (e.g., c-suite) that are not SAM-led, and support engagement pull-through in SAM-led accounts.
- Pull through National Account initiatives and other customer segment strategies (e.g., Academic Medical Centers, pathology pathways/protocols, Federal Account initiatives).
- Identify trends through analytics, regular data reviews, and non-traditional data sources to drive sales, enhance customer experience, and plan for long-term opportunities.
- Assess information relevant to sales, identify key issues/customer adoption barriers, and develop solutions through sales environment adjustments.
- Leverage up-to-date, expert product and market knowledge to inform territory strategy and sales decisions.
- Educate and pull through reimbursement and billing services at the local level.
- Interact with key stakeholders using skill and political savvy, including c-suite, oncologists, pathologists, urologists, admin, and National Accounts.
- Conduct thorough customer analysis by identifying key information and using available tools to identify potential new business opportunities (Salesforce.com, Power BI, Definitive Healthcare, Hospital Compare, etc.).
- Recognize Foundation Medicine-wide opportunities with customers and identify the right products and services mix to meet customer needs and provide opportunities for long-term growth.
- Build and maintain positive relationships with key day-to-day customer contacts.
- Develop clear, concise, and compelling communication plans and customize messages to meet audience needs.
- Develop effective sales presentations, respond to difficult questions, and overcome customer objections utilizing contingency plans.
- Create clear and concise presentations addressing complex issues and evaluate whether key messages were received and understood.
- Negotiate with customers to achieve buy-in and alignment with account plans.
- Negotiate alignment between Foundation Medicine and customers to meet account objectives.
- Develop new or unique approaches to address and prioritize new business opportunities and develop action plans to pursue accounts.
- Develop effective sales strategy based on understanding of goals, objectives, and motivations of key customer decision makers.
- Recommend products and services mix that reflects a thorough understanding of customer priorities and objectives and grow Foundation Medicine’s business.
- Monitor and adhere to timelines for plans, adjusting based on changing customer or business needs.
- Apply business knowledge to make sound decisions, including managing budgets, analyzing financial data, and developing sales plans.
- Integrate strong knowledge of brand strategy, trends, and performance information into customer plans.
- Integrate relevant competitor information into account plans and presentations.
- Utilize appropriate internal or external data sources to identify underlying trends in account data needed to address specific opportunities or issues.
- Conduct comprehensive analysis of Foundation Medicine’s, customer, and competition strengths, weaknesses, opportunities, and threats (SWOT).
- Use data analysis results from multiple sources to develop and/or adjust account plans and fact-based sales presentations.
- Travel within assigned territory (daily, per performance standard) and to company meetings (bi-annually).
- Other duties as assigned.
- Comply with FMI's attendance policies.
Requirements
- Bachelor’s Degree or equivalent experience.
- 6+ years of direct selling diagnostics or life science focusing on the hospital and physician office lab market or equivalent years working in a Complex clinical setting working with physicians and patients.
- History of proven results and successful performance, including achievement of sales plan.
- Lives within 50 miles of defined workload center of territory / accounts / HCPs.
- Commitment to travel within defined territory.
Skills
- CRM proficiency: Salesforce.com beneficial
- Proficient with MS Office (e.g., Word, Excel, and PowerPoint)
- Familiarity with different sales techniques and pipeline management
- Demonstrated attention to detail and strong organizational skills
- Demonstrated experience handling multiple tasks at once
- Ability to access priorities and mobilize a strategic plan
- Ability to work independently as well as collaborate with peers in a fast-paced and cross-functional team environment
- Ability to work well under pressure while maintaining a professional demeanor
- Ability to adapt to changing procedures, policies, and work environment
- Exceptional communication and consultative skills to employ solutions-based selling
- Excellent listening, verbal and written communication skills
- Strong negotiation skills
- Understanding of HIPAA and the importance of patient data privacy
- Commitment to reflect FMI’s values: Integrity, Courage, and Passion
Location
- Remote
Work Type
- Field-based
- Full-time
Experience Level
- 6+ years
- 8+ years
Education Level
- Bachelor’s Degree
Salary/Compensations
- $133,920 - $175,700 per year
Benefits
- Discretionary annual bonus may be available based on individual and Company performance.
- Qualifies for Foundation Medicine's benefits.
About the Company
- FMI’s Commercial operation.
- Foundation Medicine-wide opportunities.
