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About the Role

This role manages the web presence, organic discoverability, and tracking infrastructure for partner clinics. You will oversee web development, technical SEO, and Generative Engine Optimization (GEO) while establishing the tracking standards for the entire marketing team.

Responsibilities

• Manage end-to-end marketing tracking infrastructure including CRM integration, tag management, cookie persistence, and call tracking.
• Build and optimize clinic landing pages for speed, mobile performance, and conversion.
• Oversee technical SEO including site health, structured data, indexation, and Core Web Vitals.
• Manage local SEO and Google Business Profile strategy to prevent internal competition.
• Develop and execute a GEO strategy to ensure visibility in AI answer engines.
• Collaborate with performance, brand, and CRM teams to support the full marketing funnel.
• Monitor and report on organic and local visibility performance.

Requirements

• Demonstrable technical SEO capability including structured data and site health.
• Hands-on web development skills for front-end or CMS maintenance.
• Working understanding of GEO and ability to adapt to the evolving field.
• Experience setting up and quality-assuring tracking systems and conversion events.
• Ability to work toward clear KPIs in a fast-paced, entrepreneurial environment.
• Strong English communication skills.
• Experience with multi-location or local SEO at scale.
• Experience with multilingual or multi-market SEO in European markets.
• Experience with conversion-rate optimization and landing-page experimentation.
• Experience in healthcare, medical, or aesthetic web environments.

Skills

• Technical SEO
• Web Development
• Generative Engine Optimization (GEO)
• Tag Management
• CRM Integration
• Conversion Rate Optimization
• Local SEO
• Google Business Profile Management
• Data Tracking and Attribution
• French or German language proficiency