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About the Role
WS Development is seeking a Marketing Manager to develop and implement innovative marketing strategies for Station Twelve. This role involves creating brand strategy, managing omni-channel campaigns, advertising, events, and social media, with opportunities to collaborate with top retailers and brands.
Responsibilities
- Creates, develops, and implements an annual marketing plan to drive traffic and align with brand identity.
- Integrates AI tools and explores new technologies for efficiency and better business outcomes.
- Reviews and understands center sales and traffic trends, implementing a reporting strategy.
- Creates, plans, and orchestrates multiple events per month from conception to execution.
- Oversees public relations, including composing press releases and tracking publicity value.
- Manages website presence, email list, and social channels, experimenting with emerging channels.
- Informs retail partners of marketing activities and supports their programming/activation requests.
- Executes paid media programs across digital, OOH, and print channels, including sponsorships.
- Manages the local production and distribution of on/off-site collateral material.
- Partners with the GM to identify and create revenue-generating opportunities.
- Prepares, reviews, and understands the marketing budget and related financial reports.
- Participates in Management on Duty rotation and relevant management meetings.
- Acts as a community ambassador, maintaining relationships with local organizations and officials.
Requirements
- BS in Marketing/Business Administration or similar field.
- 2-5 years of experience in marketing, event planning, social media planning, public relations, and media relations.
- Retail experience is preferred.
- Excellent oral, written, organizational, and interpersonal skills.
- Proficiency in Microsoft Office and social media channels (Instagram, Facebook).
- Proficiency in marketing-based tools (Iconosquare, Canva, Constant Contact, Sweet IQ, Wordpress).
- Basic knowledge of Adobe Suite products (Photoshop, Illustrator, InDesign) is a plus.
Skills
- Marketing Strategy
- Omni-channel Campaigns
- Advertising
- Event Management
- Social Media Management
- Public Relations
- Press Release Writing
- Website Management
- Email Marketing
- Paid Media Execution
- Collateral Production
- Budget Management
- AI Integration
- Community Outreach
- Relationship Building
- Collaboration
- Multi-tasking
- Microsoft Office
- Social Media Platforms
- Marketing Tools
- Adobe Suite
Location
- Station Twelve
Work Type
- Full-time
Experience Level
- 2-5 years
Education Level
- Bachelor's Degree
Salary/Compensations
- $80,000-$90,000 per year
Benefits
- Eligible to participate in our annual bonus program.
About the Company
- Massachusetts-based WS Development is a mixed-use developer focused on creating desirable places.
- The company values art, science, innovation, and people, engaging communities with installations and activations.
- Established in 1990, WS Development is a vertically-integrated company owning, operating, and leasing over 100 properties.
- With over 20 million square feet of existing space and 5 million square feet under development, it is one of the largest privately-owned development firms.
- WS Development fosters a culture where great ideas and people collaborate to design, build, and operate real estate projects.
Equal Opportunity
- WS expects every employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background and life experiences, or for any other reason.