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About the Role

Oversee the overall health and success of client campaigns, owning the programmatic media strategy and its implementation. Manage the programmatic team, engage with agency counterparts, clients, and external partners. Serve as the team's programmatic trading expert and escalation point for campaign execution, including implementation, optimization, and audience strategy. Oversee the day-to-day workload, training, and career development of 3-8 direct reports.

Responsibilities

Collaborate with planning teams to develop programmatic strategies aligned with client marketing objectives.
Oversee campaign management to ensure consistent achievement or exceeding of client KPIs.
Act as the central point of trading expertise and escalation for account-related issues.
Create and enforce workflow processes for accurate and timely deliverables.
Hold team members accountable for flawless campaign implementation and develop necessary QA processes.
Own and improve working relationships with broader digital account teams.
Develop relationships with platform, inventory, and data providers to maximize their value.
Keep stakeholders updated on campaign and account performance through regular reporting and status meetings.
Conduct analysis to identify opportunities for performance improvement.
Provide ongoing training and support for the career growth of direct reports.
Keep Senior Leadership informed of trading team status and escalate challenges.
Develop best practices to improve work quality and efficiency.
Develop POVs, Presentations, or collateral to enhance programmatic education.
Support the Programmatic Agency lead for larger presentations, projects, or pitches.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
6+ Years of relevant career experience.
3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
DV360 and Prisma experience strongly preferred.
Familiarity with key programmatic and digital platforms.
Understanding of key industry concepts and trends.
Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
Past management experience is required.
Excellent verbal and written skills.
Exceptional organizational skills and detail-oriented mindset.
Strong presentation skills and comfort presenting to senior stakeholders.
Strong analytical abilities and quantitative skills.
Ability to prioritize tasks effectively.
Natural curiosity and desire to continuously learn.

Skills

Programmatic trading
DV360
Prisma
Excel (Pivot Tables, Joining Data Sets, Complex Formulas)
Digital activation strategy
Campaign implementation
Campaign optimization
Inventory strategy
Audience strategy
Workflow process creation
QA processes
Relationship management
Data analysis
Reporting
Presentation skills

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

6+ Years of relevant career experience
3+ years’ experience trading programmatic campaigns

Education Level

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising
Equivalent professional work experience

Salary/Compensations

$90,000—$140,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP is the creative transformation company, using the power of creativity to build better futures.
WPP Media is WPP's global media collective, bringing the best platform, people, and partners together for growth.
WPP Media believes in the power of its culture and people to deliver exceptional experiences.
WPP Media embraces shared core values: Be Extraordinary, Create an Open environment, Lead Optimistically.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
WPP Media is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
WPP Media is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.