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About the Role

The Account Manager – Paid Search and Paid Social is responsible for developing and leading the paid search and paid social media approach and executing these tactics via multiple search and social channels. You will manage the day-to-day operations and support for a global client’s paid search and social initiatives, including strategy development and campaign execution based on client business objectives.

Responsibilities

Manage paid search and paid social media campaigns across Google, Bing, Facebook, Instagram, X, Snap, Linkedin, Pinterest, and TikTok.
Create, manage, and execute strategic paid search and social plans that meet client goals.
Define campaign strategies and deliverables plans that exceed client expectations.
Create, present, and gain client approval on campaign strategies and tactics.
Oversee, deliver, and lead Account Management business processes.
Monitor, track, evaluate, and optimize campaign performance to maximize client investment.
Engage in cross-functional campaign development with internal biddable teams and sister media agencies.
Maintain positive client relationships, expectations, and communications with internal assistance.
Enhance paid search and paid social media expertise and build a reputation for innovation and efficiency.
Stay current with industry trends in paid search, paid social, digital marketing, and consumer behavior, recommending account improvements.
Lead the creation of new business presentations, POVs, best practices, and key process documentation.

Requirements

Hands-on experience planning and executing paid search and paid social campaigns.
Knowledge of paid-search and paid-social platforms including Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, X, Snap, Linkedin, Pinterest.
Excellent attention to detail and time management skills.
Minimum of 2 years of paid search and paid social experience.
Ability to interact professionally and manage clients in a fast-paced environment.
High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint.
Possess a technical and analytical mindset.

Skills

Paid Search
Paid Social Media
Google Ads
Search Ads 360
Bing Ads
Facebook Ads
Instagram Ads
X Ads
Snapchat Ads
LinkedIn Ads
Pinterest Ads
TikTok Ads
Microsoft Excel
Microsoft PowerPoint

Location

Hybrid

Work Type

Hybrid

Experience Level

Minimum of 2 years of paid search and paid social experience

Salary/Compensations

$65,000—$115,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP is the creative transformation company, using the power of creativity to build better futures.
WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
WPP Media believes in the power of its culture and people, which elevates the delivery of exceptional experiences for clients and employees.
WPP Media is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
WPP Media is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.