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About the Role
The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels for a leading CPG beauty client. This role involves the day-to-day management of a global client’s paid social initiatives, including strategy development and campaign execution based on client business objectives.
Responsibilities
- Manage paid social media campaigns (Facebook, Twitter, Snap, Linkedin, Pinterest)
- Create, manage and execute strategic paid social plans that meet client’s goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Cross-functional campaign development with internal biddable teams as well as sister media agencies
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
- Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
- Aid in creation of new business presentations, POVs, best practices and key process documentation
Requirements
- Hands on experience planning and executing paid social campaigns
- In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest)
- Great attention to detail and time management skills
- Ability to interact in a professional manner and deal with clients in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset
Skills
- Paid social media
- Snapchat
- Microsoft Office
- Excel
- PowerPoint
- Digital marketing
- Consumer behaviour
Work Type
- Hybrid
Experience Level
- Minimum of 2-3 years of paid social experience
Salary/Compensations
- $65,000—$115,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP is the creative transformation company.
- WPP Media is WPP’s global media collective.
- At WPP Media, we believe in the power of our culture and our people.
- WPP Media is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.