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About the Role
The SVP, Supply Partnerships leads Equativ's publisher-facing organization, responsible for new publisher acquisition, account management, and supply operations. This executive role focuses on the end-to-end growth and health of the publisher business, from acquiring new partners to retaining and supporting existing ones. It requires deep ad tech supply/publisher-side experience and a proven ability to grow publisher revenue and lead relevant teams.
Responsibilities
- Own the growth and health of Equativ's publisher business, including new publisher acquisition and expansion of existing partnerships.
- Lead and be accountable for a pipeline of prospective and existing publisher opportunities with clear targets, forecasting, and reporting.
- Personally engage on Equativ's highest-value strategic publisher relationships, closing new deals or deepening existing ones.
- Serve as a member of the executive leadership team, reporting directly to the CEO on publisher business performance and growth strategy.
- Build and lead a unified Supply Partnerships organization spanning new business, account management, and operations.
- Set clear goals and accountability for each team based on its function.
- Establish a consistent operating rhythm across all publisher-facing teams.
- Ensure publisher account teams deliver a consistently excellent, proactive experience that drives retention and expansion.
- Act as an executive escalation point for strategic publisher accounts and high-priority issues.
- Champion a publisher-first culture across onboarding, support, and account growth.
Requirements
- 12+ years of progressive experience on the supply/publisher side of digital media, ad tech, or programmatic advertising in new-business sales, account management/client experience, or a combination.
- 5+ years leading multi-functional, revenue-owning teams at a senior/executive level, including managing managers.
- Demonstrated track record of growing publisher revenue through new partnerships, expansion of existing relationships, or both.
- Deep working knowledge of publisher-side mechanics, including header bidding, yield management, SSP integrations, and programmatic supply.
- Comfort owning a revenue number and being measured against pipeline, targets, and forecast.
- Strong executive presence, with experience partnering directly with Product, Engineering, and Demand/Sales leadership.
- Experience at a global or multi-national ad tech, SSP, or publisher organization (preferred).
- Background spanning both new-business development and account management/client services on the supply side (preferred).
- Familiarity with contextual advertising, identity solutions, or supply-path optimization (preferred).
- Experience building or scaling a publisher-facing organization through a period of company growth or transition (preferred).
Skills
- Supply/publisher side of digital media
- Ad tech
- Programmatic advertising
- New-business sales
- Account management
- Client experience
- Publisher revenue growth
- Team leadership
- Pipeline management
- Forecasting
- Reporting
- Strategic relationship management
- Executive leadership
- Organizational leadership
- Goal setting
- Accountability
- Operating rhythm establishment
- Client retention
- Client expansion
- Executive escalation
- Publisher onboarding
- Publisher support
- Header bidding
- Yield management
- SSP integrations
- Programmatic supply
- Revenue ownership
- Executive presence
- Product partnership
- Engineering partnership
- Demand/Sales leadership partnership
- Global/multi-national ad tech experience
- Contextual advertising
- Identity solutions
- Supply-path optimization
Experience Level
- 12+ years of progressive experience
- 5+ years leading multi-functional, revenue-owning teams at a senior/executive level
About the Company
- Equativ is a global adtech company.