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About the Role

Community Financial System, Inc. (CFSI) is seeking a Marketing Designer to create and implement marketing collateral and programs. This role involves managing campaigns from conception to execution, ensuring brand consistency, and supporting sales and marketing initiatives.

Responsibilities

• Plan, manage, and execute campaigns and collateral development to generate awareness and action.
• Make optimization recommendations on current marketing and use findings in planning for future campaigns.
• Determine needed collateral, work on design/layout, and create pieces against deadlines.
• Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
• Create marketing materials to provide support sales or marketing needs, responding to ad-hoc ad requests related to local initiatives, corporate sponsorships, customer appreciation events, local print ads, and direct mail/letters.
• Create materials for use in sales training efforts and promotions, including designing sales support pieces and creating PowerPoint presentations.
• Liaise with marketing partners and vendors to facilitate production of marketing materials.
• Work with outside advertising agencies.
• Provide other support and administrative activities as needed for the marketing department.
• Ensure all materials receive proper approvals and documentation.
• Ensure compliance with all government, insurance or banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards.
• Maintain proficient knowledge of, and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to policies, procedures, and internal controls, and meet all training requirements in a timely manner.
• Provide assistance wherever necessary to help the Sales and Marketing Departments and the company in achieving their annual goals.
• Some weekend hours may be required during training, events or acquisition conversions.

Requirements

• Candidates must be experienced decision-makers that can take input from Management and run with it.
• Candidate must be able to create and implement a marketing program for several business units with external marketing efforts and internal sales and communications, and be able to maintain the consistency of branding and messaging.
• All applicants must be 18 years of age or older.
• Bank, insurance and/or investment marketing experience are preferred but not required.

Skills

• Proficient in the design software Adobe Creative Suite
• Exceptional organization and communication skills
• Detail-oriented; superior writing and editing skills
• Flexible
• Team player
• Ability to use the more advanced features of Microsoft Office Suite
• Website design knowledge a plus
• An analytical self-starter and creative thinker

Location

• Upstate New York
• Northeastern Pennsylvania
• Vermont
• Western Massachusetts

Work Type

• Full-time

Experience Level

• 3-5 years of professional experience within the marketing and graphic design field.
• Experience with developing and implementing marketing strategies and tactics.

Education Level

• B.A. degree in Graphic Design or related field of study.

Salary/Compensations

• USD $62,400.00/Yr. - USD $88,000.00/Yr.

Benefits

• Competitive compensation
• Great benefits
• Professional development and advancement opportunities
• 11 paid holidays
• Paid vacation
• Medical, Vision & Dental insurance
• 401K with generous match
• Pension
• Tuition Reimbursement
• Banking discounts

About the Company

• At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products.
• Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts.
• Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

Equal Opportunity

• As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.
• The Company is an Affirmative Action, Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.
• The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.