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About the Role

This player-coach role on the Product Marketing team is responsible for translating core messaging and positioning into a compelling field narrative. You will own the system for making products understandable to the Go-To-Market (GTM) organization, enabling them with plays, narratives, and assets. You will also own the GTM narrative for Braze Services Marketing and lead a small team of GTM PMMs, while staying hands-on. Success will be measured against pipeline, product adoption, and program impact.

Responsibilities

Shape core messaging and positioning into a compelling, coherent story for the field.
Own the system for making products legible to the GTM organization, including plays, narratives, assets, and channels.
Own the go-to-market strategy for technology and services delivery partners, including enablement and strategic partnerships.
Own the GTM narrative for Braze Services Marketing (support, onboarding, education).
Lead and develop a team of GTM PMMs, setting priorities and raising the bar on craft.
Partner daily with field leadership (Sales, Solutions Consultants, CS) to understand needs and translate product value.
Translate complex technology into buyer-ready language and coach the field to do the same.
Utilize AI as a force multiplier, understanding when it accelerates work and when human judgment is needed.
Prioritize ruthlessly, focusing the team's energy on high-impact narratives, launches, and plays.
Spend time with customers to gather insights for messaging, playbooks, and roadmap discussions.
Measure and report on work, holding yourself accountable to business outcomes like pipeline and product adoption.

Requirements

A marketer who loves working with Sales and Customer Success, trusted as a subject-matter expert and strategic partner.
A messaging craftsperson capable of turning complex products into sharp, memorable, and sales-ready content.
Fluent in the sales motion, understanding how deals are closed.
Deeply curious about the product, market, competition, and customers.
An exceptional writer and presenter, able to command a room.
Steeped in martech, with a strong grasp of AI innovations and the competitive landscape.
A sharp prioritizer and builder of trust across cross-functional teams.
10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function.
Experience leading and developing people.
A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates.
Deep experience in B2B SaaS, ideally in martech, with a strong command of the competitive and AI landscape.
Proven ability to translate complex technology into buyer-ready language and help a field organization do the same.
Experience building joint go-to-market motions with technology or services delivery partners.
Demonstrated ability to operate across functions and bring order to ambiguity.
A genuine interest in marketing as a craft.

Skills

Messaging and positioning
Go-to-Market strategy
Field enablement
Sales enablement
Partner enablement
AI literacy
Prioritization
Cross-functional collaboration
Customer engagement
Martech expertise
B2B SaaS
Writing
Presentation
Team leadership
Product marketing

Location

New York (HQ)
San Francisco
Chicago
Austin

Work Type

Hybrid
Full-time

Experience Level

10+ years of experience
Player-coach role
Experience leading and developing people

Salary/Compensations

$166,000 - $249,000/year (base)
$191,000 - $287,000/year (OTE)

Benefits

Equity grants (RSUs)
Comprehensive benefits (medical, dental, vision, life, disability)
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Family services (fertility benefits, equal paid parental leave)
Professional development (formal career pathing, learning platforms, yearly stipend)
Curated in-office employee experience
Opportunities to give back (Volunteer Week, donation matching)
Employee Resource Groups
Collaborative, transparent, and fun culture

About the Company

Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers.
We offer market-leading AI in the hands of marketers within one of the most dynamic categories of software.
The company is headquartered in New York with offices globally.
Braze has been recognized as a Leader in marketing technology by industry analysts.
Named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
Named a 2026 Best Places to Work by Built In.
Named a 2025 America’s Greenest Companies by Newsweek.
Named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
Proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

Equal Opportunity

Braze is an equal opportunity employer.
We strive to create equitable growth and opportunities inside and outside the organization.
We are committed to offering all candidates a fair, accessible, and inclusive experience.
We encourage candidates to apply even if they don't meet 100% of the criteria.