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About the Role

This role drives the entirety of our social commerce efforts, owning the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. It sits at the intersection of culture, commerce, and performance, requiring strategic direction, alignment with senior leadership, team building, and results-driven execution.

Responsibilities

• Own the TikTok Shop Growth Strategy & P&L
• Build and Scale Affiliate & Creator Strategy
• Lead Shop Strategy and Merchandising
• Own LIVE Commerce
• Drive Operational Excellence Across Cross-Functional Teams
• Lead and Develop the Team
• Stay Ahead of the Curve

Requirements

• 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce
• 3+ years of leadership experience in a people management role
• Experience in personal care, beauty, or CPG is a plus, but not necessary
• Proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders
• Organized, forward-thinking leader who builds systems that scale
• Passionate coach who develops high-potential talent
• Ability to set audacious goals and drive a team to achieve them
• Deep understanding of TikTok culture and commerce mechanics
• Performance-oriented entrepreneur who obsesses over P&L
• Killer creative instincts paired with rigorous, data-driven decision-making
• Comfortable setting strategy and rolling up sleeves to execute
• Ability to manage and develop a team, setting clear goals and priorities
• Act as a coach and mentor, developing talent
• Represent TikTok Shop with clarity and conviction in cross-functional forums and executive reviews
• Serve as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools
• Track shifts in consumer purchase behavior on the platform
• Benchmark competitor activity and emerging formats
• Lead the discovery and launch of future social commerce platforms beyond TikTok Shop

Skills

• Social Commerce
• P&L Management
• Growth Strategy
• Creator Programs
• Affiliate Programs
• Livestream Commerce
• Merchandising
• Operational Performance
• Strategic Direction
• Team Building
• Cross-functional Leadership
• Data-driven Decision-Making
• Performance Marketing
• Influencer Marketing
• TikTok SEO Strategy
• Demand Planning
• Ad Spend Management
• Product Assortment
• Pricing Strategy
• Promotional Architecture
• AI Tools

Location

• SoHo, New York

Work Type

• In-office (Tuesday, Wednesday, Thursday)
• Flexible working hours

Experience Level

• 10+ years of experience
• 3+ years of leadership experience
• Senior level

Salary/Compensations

• $195,000-$240,000

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off
• L&D stipend
• Sabbatical program (4, 6, or 8 weeks)
• Paid parental leave (20 weeks for birth, 16 weeks for other paths)
• IRL and virtual events
• Free products from family of brands
• Office amenities (bagels, lunch, stocked kitchens)

About the Company

• Mammoth Brands (formerly Harry’s Inc.) is a modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie.
• We are building a new model for brands, founders, and talent.
• Our mission is to “Create Things People Like More.”
• We started in 2013 with Harry's, building the brand online first and prioritizing direct customer relationships.
• Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.
• We maintain a small, scrappy, entrepreneurial culture.
• We are committed to making a positive impact and have donated over $20 million through our nonprofit partners.
• We build brands that move fast and think big, and we hire people curious about AI.
• We prioritize giving our team the tools, training, and space to build AI fluency.

Equal Opportunity

• Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives.
• We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
• Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals.
• We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws.
• Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
• We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
• If visa sponsorship is required for work authorization, Mammoth Brands will manage and submit all necessary legal filings on behalf of the candidate.