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About the Role

Secure Every Identity, from AI to Human. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Responsibilities

Lead and develop a team of analysts; establish best practices and build team capability
Own attribution modeling and full-funnel measurement across all marketing channels
Translate data into actionable insights for marketing leaders across the business
Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
Implement AI/ML capabilities for predictive modeling and automated insights
Support marketing experiments with rigorous testing and statistical validation
Create forecasts and scenario models to inform annual budget planning
Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs
Partner with Marketing Data Operations team to maintain data hygiene across martech systems
Stay current with analytics tools and methods to drive competitive advantage

Requirements

12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
5+ years managing and developing analytics teams; strong leadership skills
5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
Track record of using data to drive business strategy and budget decisions
Experience across enterprise sales, product-led growth, and partner marketing models

Skills

Deep expertise in marketing attribution modeling and multi-touch measurement
Data storytelling: communicate complex insights to executives and influence decisions
Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
Expert-level Tableau, Salesforce, Snowflake, Excel
Statistical analysis, A/B testing, and experimental design
AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
Google Analytics (GA4) or Adobe Analytics expertise
SQL proficiency
Growth marketing or demand gen background
Privacy-first measurement, DSPs, programmatic advertising experience
Python, R, or similar statistical tools

Location

San Francisco Bay Area
California (excluding San Francisco Bay Area)
Colorado
Illinois
New York
Washington

Work Type

Onsite
In-person onboarding

Experience Level

12+ years
5+ years

Education Level

Advanced degree (MBA, Analytics, Economics, or related field)

Salary/Compensations

$240,000—$330,000 USD
$214,000—$295,000 USD

Benefits

Equity (where applicable)
Bonus
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)

About the Company

The Okta Experience
Supporting Your Well-Being
Driving Social Impact
Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Equal Opportunity

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.