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About the Role

Lyft's Growth Marketing team is seeking an experienced, analytically minded programmatic marketer to lead and scale user acquisition efforts. This senior individual contributor role requires strategic thinking, hands-on channel expertise, and rigorous analytical skills to drive new user growth across emerging company initiatives.

Responsibilities

• Own the strategy, execution, and optimization of programmatic paid media campaigns, including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats.
• Build, manage, and scale campaigns with a strong focus on experimentation, incrementality, and measurement.
• Develop channel roadmaps and collaborate cross-functionally with Marketing, Product, Analytics, and Business teams.
• Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities.
• Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations.
• Design and execute A/B and multivariate experiments to improve campaign performance and efficiency.
• Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate workflows, and apply a modern, efficiency-oriented approach to operations.

Requirements

• 5+ years of experience in growth marketing or paid acquisition channel management.
• Deep expertise in programmatic media, including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats.
• SQL and advanced data analysis skills are required.
• Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations.
• Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions.
• Demonstrated ability to operate independently and drive projects from inception to completion with minimal oversight.
• Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities.
• AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale.

Skills

• Programmatic media
• DSP management (The Trade Desk, DV360)
• Audience strategy and segmentation
• Signal testing
• Bid optimization
• Campaign architecture (display, video, native)
• SQL
• Advanced data analysis
• Excel
• Performance modeling
• A/B testing
• Experimentation
• AI tools (Claude, Gemini, ChatGPT)
• Custom agent creation
• Prompt development

Location

• New York City area

Work Type

• Hybrid
• In-office (3 days per week: Mondays, Wednesdays, and Thursdays)
• Remote (up to 4 weeks per year)

Experience Level

• Senior

Salary/Compensations

• $128,000 - $160,000

Benefits

• Great medical, dental, and vision insurance options with additional programs
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match
• Discretionary paid time off (salaried) / 15 days paid time off (hourly)
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

About the Company

• Lyft's purpose is to serve and connect.
• Cultivating a work environment where all team members belong and have the opportunity to thrive.

Equal Opportunity

• Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
• All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
• We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.