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About the Role

The Digital Marketing Manager will create and execute innovative, cross-platform digital marketing initiatives to communicate the brand, drive membership, and achieve business results. This role focuses on owning and executing the customer engagement strategy using email/CRM platforms, particularly Salesforce Marketing Cloud, and supporting organic social media and paid media channels.

Responsibilities

• Manage the credit union’s email marketing program through Salesforce Marketing Cloud, including one-time sends, automated campaigns, and member onboarding journeys.
• Oversee Salesforce list hygiene, contact retention, data feed management, and archiving processes.
• Work with the AVP, Digital Marketing to align and integrate social media, paid media, marketing, and PR to drive revenue and growth.
• Assist the AVP, Digital Marketing in developing and executing a digital marketing strategy to maximize customer engagement, usage, conversion, retention, and loyalty.
• Support the management of external agency relationships.
• Formulate CRM strategy geared towards increasing customer rate, retention and spend and optimizing ROI on campaigns on email and social channels.
• Develop and implement programs for customer on-onboarding and lifecycle management via email channel.
• Support our organic social media and paid media strategies to drive audience growth and improve key performance indicators.
• Assist our Senior Marketing Specialist in managing the credit union’s social media channels, including creating and scheduling content, maintaining the social calendar and engaging and growing followers.
• Assist our Senior Marketing Specialist in creating engaging social media content, including short-form video and Reels.
• Capture photo and video content at offsite events, branch locations, community activations, and partner events.
• Develop seasonal marketing campaigns for owned and paid channels.
• Assist the AVP, Digital Marketing with the strategic planning and long-term management of paid media channels.
• Manage the relationship with Live Nation and the North Island Credit Union Amphitheatre.
• Analyze and deliver regular performance reporting across email, paid media, social media and web channels for the board and senior leadership.
• Analyze campaign and channel performance to identify actionable insights, support optimization efforts, and improve ROI.
• Ensure visual consistency and branding across various touch points.
• Manage and implement full-funnel email program, including testing, optimization and growth strategy.
• Build, code, test, and deploy email campaigns using basic HTML.
• Produce and track campaigns (paid and organic) to ensure they excel in key business goals and KPIs.
• Assist development of social media content calendar (organic) across all channels.
• Capture and organize content from branch locations, community events, and partner activations.
• Monitor and regularly issue CRM KPI reports and proactively set targets to achieve YOY growth.
• Complete analysis of CRM campaigns using control techniques and corporate reporting tools.
• Daily/Weekly/Monthly reporting on all paid media efforts and associated ROI.
• Support Senior Marketing Specialist in Daily/Weekly/Monthly reporting on all organic social media efforts.
• Offer insights on website analytics & incorporate into initiatives.
• Monitor the competitive landscape and trends for product offerings, online marketing and analytics tools.
• Work in unison with the Business Insights & Analytics team to unify reporting and key metrics.
• Ensure positive relationships with other departments; collaborate and work towards business goals.
• Collaborate with various departments to ensure brand consistency and suggest innovative solutions.
• Project management and support of new digital programs and initiatives led by other departments.
• Manages special projects.
• Performs other responsibilities as assigned.
• Complies with Compliance requirements.

Requirements

• Hands-on email marketing experience using platforms such as Salesforce Marketing Cloud, Listrak, HubSpot, Klaviyo, or similar marketing automation tools.
• Experience building, coding, testing, and deploying email campaigns; working knowledge of basic HTML for email is required.
• Experience setting up, managing, and optimizing email automation journeys, onboarding tracks, and lifecycle marketing campaigns is preferred.
• Demonstrated ability to drive measurable business results through growth marketing, audience segmentation, email strategy, and integrated digital campaign execution.
• Extensive knowledge of social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and Yelp.
• Experience creating a wide range of digital content across platforms; proficiency with creative and editing tools such as Adobe Premiere Pro, Photoshop, CapCut, or Edits is preferred.
• Knowledge of Meta Ads, Google Ads, and Google Analytics, including an understanding of tagging, tracking, and digital campaign measurement.
• Strong digital copywriting skills, with the ability to adapt messaging for different channels, audiences, and objectives.
• Strategic, energetic, hands-on, self-starter with a sense of urgency, follow up and attention to detail.
• Passionate about new marketing technologies, trends in mobile, web, social, digital and other emerging technologies and best practices.
• Exceptional organizational skills, ability to handle multiple tasks, prioritize and meet deadlines with accurate and detailed results.
• Excellent communication skills - verbal and written.
• Excellent interpersonal skills; able to thrive in a collaborative environment.
• Understand brand voice and tone and how they translate to various audiences.
• Ability to keep calm under pressure and effectively communicate to team members with positivity.

Skills

• Salesforce Marketing Cloud
• Email marketing
• HTML
• Social media marketing
• Paid media
• Content creation
• Adobe Premiere Pro
• Photoshop
• CapCut
• Meta Ads
• Google Ads
• Google Analytics
• Digital copywriting
• Project management
• Data analysis
• Reporting

Location

• General office environment

Work Type

• Full-time

Experience Level

• 4–6 years of digital marketing experience

Education Level

• BA or BS degree preferably in marketing, digital marketing, internet marketing, social media marketing or interactive marketing.

About the Company

• California Credit Union