Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Digital Marketing Manager role.

Rezi rewrites your resume against CALIFORNIA FEDERAL CREDIT UNION's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Digital Marketing Manager posting at CALIFORNIA FEDERAL CREDIT UNION — free, in seconds.

About the Role

The Digital Marketing Manager will create and execute innovative, cross-platform digital marketing initiatives to communicate the brand, drive membership, and achieve business results. This role focuses on owning and executing the customer engagement strategy using email/CRM platforms, particularly Salesforce Marketing Cloud, and supporting organic social media and paid media channels.

Responsibilities

Manage the credit union’s email marketing program through Salesforce Marketing Cloud, including one-time sends, automated campaigns, and member onboarding journeys.
Oversee Salesforce list hygiene, contact retention, data feed management, and archiving processes.
Work with the AVP, Digital Marketing to align and integrate social media, paid media, marketing, and PR to drive revenue and growth.
Assist the AVP, Digital Marketing in developing and executing a digital marketing strategy to maximize customer engagement, usage, conversion, retention, and loyalty.
Support the management of external agency relationships.
Formulate CRM strategy geared towards increasing customer rate, retention and spend and optimizing ROI on campaigns on email and social channels.
Develop and implement programs for customer on-onboarding and lifecycle management via email channel.
Support our organic social media and paid media strategies to drive audience growth and improve key performance indicators.
Assist our Senior Marketing Specialist in managing the credit union’s social media channels, including creating and scheduling content, maintaining the social calendar and engaging and growing followers.
Assist our Senior Marketing Specialist in creating engaging social media content, including short-form video and Reels.
Capture photo and video content at offsite events, branch locations, community activations, and partner events.
Develop seasonal marketing campaigns for owned and paid channels.
Assist the AVP, Digital Marketing with the strategic planning and long-term management of paid media channels.
Manage the relationship with Live Nation and the North Island Credit Union Amphitheatre.
Analyze and deliver regular performance reporting across email, paid media, social media and web channels for the board and senior leadership.
Analyze campaign and channel performance to identify actionable insights, support optimization efforts, and improve ROI.
Ensure visual consistency and branding across various touch points.
Manage and implement full-funnel email program, including testing, optimization and growth strategy.
Build, code, test, and deploy email campaigns using basic HTML.
Produce and track campaigns (paid and organic) to ensure they excel in key business goals and KPIs.
Assist development of social media content calendar (organic) across all channels.
Capture and organize content from branch locations, community events, and partner activations.
Monitor and regularly issue CRM KPI reports and proactively set targets to achieve YOY growth.
Complete analysis of CRM campaigns using control techniques and corporate reporting tools.
Daily/Weekly/Monthly reporting on all paid media efforts and associated ROI.
Support Senior Marketing Specialist in Daily/Weekly/Monthly reporting on all organic social media efforts.
Offer insights on website analytics & incorporate into initiatives.
Monitor the competitive landscape and trends for product offerings, online marketing and analytics tools.
Work in unison with the Business Insights & Analytics team to unify reporting and key metrics.
Ensure positive relationships with other departments; collaborate and work towards business goals.
Collaborate with various departments to ensure brand consistency and suggest innovative solutions.
Project management and support of new digital programs and initiatives led by other departments.
Manages special projects.
Performs other responsibilities as assigned.
Complies with Compliance requirements.

Requirements

Hands-on email marketing experience using platforms such as Salesforce Marketing Cloud, Listrak, HubSpot, Klaviyo, or similar marketing automation tools.
Experience building, coding, testing, and deploying email campaigns; working knowledge of basic HTML for email is required.
Experience setting up, managing, and optimizing email automation journeys, onboarding tracks, and lifecycle marketing campaigns is preferred.
Demonstrated ability to drive measurable business results through growth marketing, audience segmentation, email strategy, and integrated digital campaign execution.
Extensive knowledge of social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and Yelp.
Experience creating a wide range of digital content across platforms; proficiency with creative and editing tools such as Adobe Premiere Pro, Photoshop, CapCut, or Edits is preferred.
Knowledge of Meta Ads, Google Ads, and Google Analytics, including an understanding of tagging, tracking, and digital campaign measurement.
Strong digital copywriting skills, with the ability to adapt messaging for different channels, audiences, and objectives.
Strategic, energetic, hands-on, self-starter with a sense of urgency, follow up and attention to detail.
Passionate about new marketing technologies, trends in mobile, web, social, digital and other emerging technologies and best practices.
Exceptional organizational skills, ability to handle multiple tasks, prioritize and meet deadlines with accurate and detailed results.
Excellent communication skills - verbal and written.
Excellent interpersonal skills; able to thrive in a collaborative environment.
Understand brand voice and tone and how they translate to various audiences.
Ability to keep calm under pressure and effectively communicate to team members with positivity.

Skills

Salesforce Marketing Cloud
Email marketing
HTML
Social media marketing
Paid media
Content creation
Adobe Premiere Pro
Photoshop
CapCut
Meta Ads
Google Ads
Google Analytics
Digital copywriting
Project management
Data analysis
Reporting

Location

General office environment

Work Type

Full-time

Experience Level

4–6 years of digital marketing experience

Education Level

BA or BS degree preferably in marketing, digital marketing, internet marketing, social media marketing or interactive marketing.

About the Company

California Credit Union