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About the Role
As METRO redefines and accelerates its digital presence, the demand for a global marketing platform which enables business functions to unify customer data across organization and to deliver real-time consistent customer experiences across channels is mandatory. The aim of Marketing Automation is to offer complete digital communication capabilities for contacting our customers: customer journey management, real time triggered automation, multi-channel communication management etc. We are changing from manually selected offers to a fully automated refined 1:1 campaign management based on data interaction machine that drives sales & growth as main objective. To achieve this goal, METRO decided to use the Adobe Experience Platform, one of the market leaders for digital communication tools. As we are at the beginning of the implementation journey in the pilot METRO countries, it is the perfect time to join us in driving the process forward and rollout the solution in multiple countries during the next years.
Responsibilities
- Understand the capabilities and limitations of the specific solution or platform
- Responsible for functional design within the defined solution scope
- Configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance
- Recommend best practices and design patterns within the respective squad or platform
- Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams
- Validate that the implemented solution aligns with business processes, compliance requirements, and governance standards
- Assist in implementation, integration, and testing of the solution
- Provide training and guidance to users or technical teams
- Stay up-to-date with latest product updates, releases, and features
- Advise on solution roadmap and upgrade paths
- Help optimize performance, scalability, and reliability of the deployed solution via continuous improvements
- Coordinate across squads, is SPOC for countries and leads harmonization of solution
- Support with problem analysis
- Provides consultancy on solution for overarching projects and initiatives
Requirements
- Proven expertise and relevant work experience as application or solution expert in a tech setup (multinational or startup)
- Experience in using Adobe Journey Optimizer (part of Adobe Experience Platform) or expertise around digital campaign execution in following messaging channels: RCS, WhatsApp, Viber, Email, Push2app
- Good analytical skills - you know how to ask the right questions and how to summarize everything in one picture
- Having the ability to turn complex concepts into simple language and vice versa
- Experience in managing stakeholders relations, preparing and conducting presentations and briefing your teams (Dev, Support, QA)
- Being able to manage and facilitate communication in a challenging, complex and international work environment
- Mastering strategic business process modeling, traceability, linking of dependent tasks, and quality management techniques
- Very good fluency in English (written and verbal)
Skills
- Adobe Journey Optimizer
- Adobe Experience Platform
- Digital campaign execution
- RCS
- Viber
- Push2app
- Analytical skills
- Stakeholder management
- Presentation skills
- Communication skills
- Business process modeling
- Traceability
- Task linking
- Quality management techniques
Experience Level
- Solution Expert (Md5)
Benefits
- Individual and company-wide programs and trainings for people development
- Support whenever you need it - at every stage of your professional journey
About the Company
- Passion for food. Hunger for tech. We make METRO digital.
- Today technology is driving the world. And at METRO.digital we are driving the technology for one of the leading international wholesalers specializing in food - METRO. From e-commerce to checkout, to delivery software, we work on a wide range of products to make each day a success for our customers and colleagues. With passion and ownership, we build the future of wholesale.
- You are driving to create smart solutions for customers around the globe? You want to grow in a flexible environment? Let the right career opportunity find you and join us!