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About the Role
We are seeking a visionary product leader to define the strategy for hybrid play, bridging physical and digital experiences. You will lead the development of systems that translate physical LEGO builds into digital proxies, ensuring alignment with core brand values while prioritizing child safety and developmental appropriateness.
Responsibilities
- Own the end-to-end product strategy and roadmap for hybrid play.
- Define and refine the physical-to-digital capture experience.
- Partner with engineering on recognition and translation pipelines.
- Collaborate with LEGO Group teams to align hybrid experiences with physical product lines.
- Embed child safety, privacy, and developmental appropriateness into all experiences.
- Establish success metrics and validation approaches for hybrid play.
- Utilize structured playtesting to de-risk concepts before scaling.
Requirements
- Extensive experience in product management.
- Demonstrable record of launching hybrid physical-and-digital experiences for children.
- Fluency at the intersection of hardware, software, and content.
- Deep expertise in building products for children.
- Knowledge of safety, privacy, and developmental considerations in game design.
- Proven ability to lead cross-functional teams and influence senior stakeholders in a matrixed organization.
- Affinity for the LEGO Brand and constructionist play.
Skills
- Product strategy
- Hybrid physical-digital product development
- Computer vision
- Machine learning
- Live-service digital platforms
- Child safety and privacy compliance
- Cross-functional leadership
- Stakeholder management
Experience Level
- Senior Director
About the Company
- LEGO Digital Play is a new entity focused on bringing the LEGO brand into digital entertainment.
- The company culture is open, collaborative, intellectually rigorous, and creatively vibrant.
- Mission is to ensure the LEGO brand remains a powerful part of children's lives through innovative digital experiences.