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About the Role
Lead the planning, orchestration, and message mix for integrated B2B brand and multi-channel campaigns across 25 global markets for Deliveroo and Wolt for Work, balancing brand positioning with performance objectives.
Responsibilities
- Lead the planning, orchestration, and message mix for integrated campaigns across 25 global markets, balancing brand positioning with performance objectives.
- Act as a steward for the For Work brands, setting the strategic direction, preserving brand voice, and maintaining high quality across all customer-facing touchpoints.
- Apply hands-on digital media expertise to help scale campaigns across LinkedIn, Meta, Search, podcasts, and publications, while embedding AI-led processes for media buying and creative translation.
- Oversee end-to-end integration across paid and owned channels (CRM, organic social), managing campaign budgets, agency contracts, and quarter-by-quarter forecasting.
- Define measurement frameworks, campaign KPIs, and reporting processes to surface insights and continuously improve efficiency.
- Partner closely with four functional Marketing Managers (Creative, Campaign Leadership, Product Marketing, CRM), providing strategic direction, coaching, and execution support.
Requirements
- Proven ability to combine strategic brand thinking with hands-on digital media execution and buying expertise (including LinkedIn, Meta, and Search).
- Demonstrated experience orchestrating multi-market, integrated campaigns across cross-functional teams, including CRM, organic social, and commercial functions.
- Experience in line management, leading direct reports, and coaching teams to support their ongoing development.
- Strong analytical capabilities with a track record of setting KPIs, defining measurement frameworks, and using data to guide decisions.
- An entrepreneurial owner’s mindset with comfortable operating at pace in high-growth, ambiguous environments.
- Experience scaling marketing execution across multi-market B2B or corporate verticals.
- Familiarity with leveraging AI tools for global creative translation, automation, and media buying efficiency.
Skills
- Digital media execution
- Digital media buying
- Meta
- Search
- CRM
- Organic social
- AI tools
- Global creative translation
- Automation
- Media buying efficiency
Location
- London
Work Type
- Hybrid
Experience Level
- Head of Brand & Campaigns
Benefits
- Make a visible impact every day
- Learn fast in an entrepreneurial environment
- Build a career, not just a role
- Deliver together in an inclusive culture
About the Company
- Deliveroo's mission is to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.
- The Brand & Experience team builds the emotional connection between Deliveroo and its customers, riders, and partners.
- Deliveroo and Wolt for Work operate as a fast-growing, entrepreneurial vertical within the business, helping corporate clients across 25 global markets deliver great food solutions for their teams.
- Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition.
- Together, we’re unlocking new possibilities as one global team.
Equal Opportunity
- We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
- If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application.
- We’ll share details on how to request support so we can ensure you have a fair and equitable experience.