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About the Role

Pylon is seeking a Marketing Operations Lead to manage the marketing function's technology stack, campaign structure, lead management processes, and data quality. This role is crucial for optimizing the conversion of marketing-generated demand into pipeline within a Series B B2B SaaS company.

Responsibilities

Own and administer the martech stack, ensuring integration, cleanliness, and trust across tools like Marketo, Customer.io, Salesforce, and others.
Maintain a consistent campaign hierarchy in Salesforce for accurate reporting.
Design and iterate on lead scoring, lead-to-account matching, and routing logic with Sales Ops.
Manage the lead source, channel taxonomy, and attribution models, resolving data inconsistencies.
Oversee Google Tag Manager and ad-platform APIs for audience building and attribution.
Manage the end-to-end lead, MQL, and event lifecycle, including event operations and enrichment.
Ensure email deliverability through domain health, list hygiene, and proactive issue resolution.
Maintain compliance with data privacy regulations (GDPR, CCPA) for marketing systems.
Leverage AI and automation to streamline operational tasks.
Collaborate with RevOps and Data teams on marketing metric modeling and reporting.
Partner across RevOps functions, manage marketing ops budget, and provide systems enablement.
Align with Sales Ops, CS Ops, and Head of RevOps on shared definitions and SLAs.

Requirements

Deep Marketo expertise, including forms, lists, program architecture, scoring, nurture, and integrations.
5-7 years of experience in Marketing Operations or Revenue Operations, preferably in B2B SaaS.
Hands-on Salesforce administration experience, including the Campaign object, hierarchies, reporting, and dashboards.
Proven track record in designing lead scoring models, lead-to-account matching, and routing logic in B2B SaaS.
AI fluency and active use of AI tools for process improvement.
Strong systems thinking to address underlying issues rather than one-off fixes.
Excellent communication skills for explaining technical and data concepts to non-technical stakeholders.
Ability to operate autonomously, manage a live request queue, and lead major projects.
Experience leading a full MAP implementation or migration (Bonus).
Experience with other MAPs like Customer.io (Bonus).
Depth in GTM/ad-platform tracking and attribution tools like Hockeystack or Bizible (Bonus).
BI comfort in tools like Hex, Looker, or Tableau (Bonus).
SQL comfort for ad hoc analysis in data warehouses like Snowflake or BigQuery (Bonus).
Experience with intent/signal tools or CDP/data-activation tools (Bonus).
Experience partnering with dedicated Sales Ops and/or CS Ops (Bonus).

Skills

Marketo
Salesforce
Lead Scoring
Lead Routing
Marketing Automation
Data Hygiene
Campaign Management
Attribution Modeling
Google Tag Manager
AI Tools
Systems Thinking
Communication
Project Management
Customer.io
Hockeystack
Bizible
Hex
Looker
Tableau
SQL
Snowflake
BigQuery
Intent Tools
CDP
Data Activation

Location

San Francisco

Work Type

Onsite
Full-time

Experience Level

Mid-level
Senior-level

About the Company

Pylon is the only agentic support platform, purpose-built for B2B companies.
Pylon enables leaders scaling AI-native support teams to collaborate with humans and agents on customer work across all channels.
Pylon is a Series B company.