Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Outpost is building the infrastructure that trucking never had, and this role exists to build the demand engine that accelerates our growth. You will be Outpost's first demand gen marketer, tasked with building the function from the ground up. It's a director-level role based on the judgment and autonomy required to be successful, and it reports to the head of marketing, based at our Austin, TX headquarters.

Responsibilities

Build and run multi-channel campaigns across email, various ad platforms, direct mail, and other channels against our target account list, owning the full cycle from audience building and sequence design through launch and optimization.
Run personalized ABM plays against our top-tier accounts and automated, always-on coverage across the rest of the list.
Produce campaign assets (emails, ad creative, landing pages, one-pagers, and follow-up content) built from our positioning and messaging.
Own pipeline generation for our conference calendar: pre-event target matching and meeting booking in partnership with our sales team, onsite lead capture and guerrilla marketing, and post-event follow-up.
Manage the paid demand gen budget, measure channel performance, cut what underperforms, and scale efforts that drive conversion.
Report monthly on funnel performance against our targets and adjust the plan based on what the data says.

Requirements

7+ years in demand generation, growth marketing, or ABM for enterprise technology.
Hands-on experience running named-account campaigns across email and ad platforms: audience building, sequence design, and A/B testing.
Fluent in HubSpot or similar CRM.
Ability to run the demand function independently.
Strong data analysis skills, including understanding cost per engaged account, cost per demo, and conversion by channel.
Proficiency in using AI for audience building, campaign variant drafting, reporting automation, and funnel performance analysis.
Experience maximizing conference value through data-driven pre/post-event campaigns and creative onsite experiences.
Proven ability to execute and get a lot of stuff done independently.
Genuine interest in supply chain and applied AI.
An awesome attitude: passion for the company's mission, optimism, comfort with unknowns, and ability to detach and have fun.

Skills

Demand Generation
Growth Marketing
Account-Based Marketing (ABM)
Email Marketing
Ad Platforms
Direct Mail
Audience Building
Sequence Design
A/B Testing
HubSpot
CRM
Data Analysis
AI Tools
Event Marketing
Campaign Strategy
Campaign Execution
Budget Management
Channel Performance Measurement
Funnel Reporting

Location

Austin, TX

Work Type

Full-time

Experience Level

Senior
Director-level

About the Company

Outpost is building the infrastructure that trucking never had. We own and operate a nationwide network of shared truck terminals, and we build the technology platform that automates them.
Our technology replaces inefficient manual processes with computer vision and AI voice agents.
Outpost Gate Automation has been in market for about a year, and customers already include the nation's largest fleets, manufacturers, shippers, and third-party logistics providers.
The company is a fast-growing startup.

Equal Opportunity

Outpost is an Equal Opportunity Employer and Prohibits Discrimination of Any Kind.