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About the Role

Paramount is seeking an Audience Acquisition Specialist to join their DTC Paramount team. This role will focus on the day-to-day execution of paid mobile app user acquisition campaigns for Paramount+ and PlutoTV, managing reporting, budget, creative trafficking, and partner relationships. The ideal candidate will have prior experience in paid app user acquisition and a strong understanding of the mobile app ecosystem.

Responsibilities

Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV.
Manage budget pacing and shifting across the app portfolio.
Own recurring performance reporting, including Monday/Wednesday reporting checks, bi-weekly US insights reporting, and monthly ad hoc reporting.
Coordinate creative delivery and trafficking for top-tier shows and monthly creative selection.
Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting.
Serve as the day-to-day point of contact across key acquisition partners, managing relationships, optimization, and testing roadmaps.
Drive performance testing initiatives and ongoing CPA optimization across DSP and partner channels.
Monitor campaign performance and delivery to ensure campaigns meet agreed flight dates and budgets.
Collaborate with partners and internal teams to ensure billing accuracy, invoice tracking, and data integrity.
Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates in mobile app marketing.
Monitor competitor activity and industry trends.
Execute special projects as needed.
Build and launch mobile app campaigns with accuracy for tags, names, and tracking details.
Monitor campaign KPIs and pacing to benchmarks.
Process invoices and ensure timely payment.
Provide key reports + insights to aid in strategic decision-making across campaigns.

Requirements

Bachelor’s Degree preferred.
1-2+ years of hands-on mobile app user acquisition experience strongly preferred.
Experience with mobile app acquisition platforms, including app DSPs and partner networks.
Experience with mobile measurement partners/attribution tools.
Familiarity with the mobile app measurement ecosystem, including iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners.
Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint.
Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities and stakeholders.
Enthusiastic, passionate and robust work ethic.
Proactive and self-motivated.
Able to work autonomously and manage routine campaign operations with general direction, while seeking guidance on new projects or initiatives.
Flexibility and ability to handle multiple projects at one time.
Strong verbal and written communication skills, proactively communicating bandwidth and deliverables.

Skills

Paid mobile app user acquisition
Mobile app marketing
Mobile app ecosystem
App post-back tracking
iOS ATT measurement framework
SKAN attribution
MMP technology (e.g., Kochava)
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Campaign management
Budget pacing
Performance reporting
Creative trafficking
Partner relationship management
CPA optimization
A/B testing
Media planning
Billing accuracy
Invoice tracking
Data integrity
Competitor analysis
Industry trend monitoring
Project management software (e.g., Asana, Trello, JIRA, Basecamp)

Location

Burbank, CA
New York City, NY

Work Type

On-site

Experience Level

1-2+ years

Education Level

Bachelor’s Degree preferred

Salary/Compensations

$65,000.00 - $85,000.00

Benefits

Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Attractive compensation and comprehensive benefits packages
Generous paid time off

About the Company

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others.
Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles.
In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Equal Opportunity

Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off.
We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
Paramount is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.