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About the Role

Intel's Brand and Creative team is seeking a Design leader to own and operationalize the company's visual language and product branding system, leveraging AI to scale output and elevate consistency across the portfolio.

Responsibilities

• Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems.
• Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance.
• Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings.
• Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation.
• Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver.
• Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms.
• Build reusable AI-driven templates, playbooks, and automations for scaling foundational brand work.
• Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions.

Requirements

• A forward-looking, AI-native perspective on design practice, with the ability to apply AI where it creates genuine leverage.
• Deep systems thinking, with the ability to identify patterns, consolidation opportunities, and architect scalable, AI-ready visual languages.
• Hands-on fluency with generative AI and design tools as part of a thoughtful, intentional creative workflow.
• A blend of creative vision and operational rigor, with reverence for existing brand equity balanced with the courage to evolve it through new technology.
• Proven experience translating business and product strategy into actionable design strategy with measurable outcomes.
• Exceptional storytelling and presentation skills, with the ability to influence and align executive stakeholders.
• Comfort operating at the intersection of brand, product, and technology within a complex, global organization.
• Ability to lead and develop distributed, cross-functional design teams, training them to operate confidently within the design language.
• Bachelor's degree in design, visual communication, fine arts or related discipline.
• 9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization.
• Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints.
• Hands-on experience using generative AI and automation tools in a production design workflow, such as Figma AI, Adobe Firefly, or custom GPT workflows.
• Candidates should be prepared to share a portfolio link at time of interview demonstrating systems thinking, brand strategy, AI-augmented workflows, and multi-channel design execution, with examples of how design systems scaled across teams, products, or markets.

Skills

• Generative AI
• Design Systems
• Brand Design
• Product Design
• Identity Systems
• Creative Leadership
• Figma AI
• Adobe Firefly
• Custom GPT workflows
• Figma component libraries
• Figma variants
• Figma APIs
• Agentic AI
• Retrieval-based systems
• Machine-readable design frameworks

Location

• US, California, Santa Clara
• US, Arizona, Phoenix
• US, California, Folsom
• US, Oregon, Hillsboro

Work Type

• Hybrid
• Experienced Hire

Experience Level

• 9+ years of experience in brand design, product design, identity systems, or creative leadership
• 5+ years managing large, distributed creative or design teams

Education Level

• Bachelor's degree in design, visual communication, fine arts or related discipline
• Master's degree in design, or a related field

Salary/Compensations

• $194,950.00-275,220.00 USD

Benefits

• Competitive pay
• Stock bonuses
• Health benefits
• Retirement benefits
• Vacation benefits

About the Company

• Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Design leader to own and operationalize the company's foundational visual language and product branding system.
• This role bridges brand strategy, product design, and creative execution, using AI as a core capability to scale output, accelerate iteration, and elevate consistency across the entire portfolio.
• Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices.
• We do not charge any fees during our hiring process.
• Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.